New Delhi: Chrome OTT (COTT), released its comprehensive annual report on the Indian streaming landscape, revealing YouTube’s commanding position with a 37.7% revenue share of the ₹37,940.4 crore market.
The much-anticipated industry analysis, covering the period from April 2024 to March 2025, highlights significant trends in India’s rapidly evolving digital entertainment ecosystem, where advertising-supported models continue to outperform subscription-only strategies.
“Our data clearly demonstrates that the Indian OTT market is experiencing robust growth, with platforms that offer hybrid revenue models showing particularly strong performance,” said Dr. Pooja Shrivastava, Group Head, Data Science – COTT.
YouTube’s dominance reflects Indian consumers’ preference for accessible content with flexible viewing options
Digital Media includes Music, Fast TV channels and respective Ads, Other Regional app revenue
Total AVOD+SVOD Revenue (in cr): 37940.4
The report underscores the continued importance of advertising revenue streams, which account for approximately 78% of total OTT revenue in India. This pattern differs significantly from more mature markets where subscription models dominate.
“What makes the Indian OTT landscape unique is the hybrid monetization approach most successful platforms have adopted,” added Pankaj Krishna, Founder & CEO, Chrome DM. “While YouTube leads with over ₹14,300 crore in revenue, Jio Hotstar has also established a strong position with ₹8,835 crore, showing the market’s receptiveness to platforms offering both AVOD and SVOD options.”
The research methodology combines subscription toplines driven by active subscriber counts and advertising revenue estimates from industry sources, providing the most accurate representation of the market available today.
Chrome OTT’s business intelligence platform provides insights into viewership patterns, content performance metrics, and consumer preferences across all major streaming services. The company’s COTT for Business offering delivers detailed analytics on OTT viewership, share, and time spent viewing across platforms, demographics, genres, and markets, enabling content creators and advertisers to make data-driven decisions.
