Mumbai: UltraTech Cement has approved the reappointment of Vivek Agrawal as Whole-time Director and Chief Marketing Officer (CMO) for another two-year term beginning January 1, 2027, reinforcing continuity in the company’s leadership as it continues to expand its market presence.
The reappointment, which is subject to shareholders’ approval, was cleared by the company’s board at its meeting held on Monday following the recommendation of the Nomination, Remuneration and Compensation Committee. Agrawal will also continue to serve as a Key Managerial Personnel (KMP) under the provisions of the Companies Act, 2013.
With a career spanning over three decades within the Aditya Birla Group, Agrawal has played a pivotal role in shaping UltraTech Cement’s marketing and commercial strategy.
He joined the group’s cement business in 1993 as a Zonal Manager in the Cement Marketing Division and subsequently held several senior leadership roles, including Zonal Head – Grey Cement South, Head of Marketing for Birla White, and Head of the Ready Mix Concrete (RMC) business.
Before assuming the role of Chief Marketing Officer for UltraTech’s cement business in October 2013, Agrawal served as the Chief Executive Officer of the acquired Star Cement entity in 2010, overseeing its integration and growth.
His contributions have also been recognised within the Aditya Birla Group. He was conferred the prestigious Aditya Birla Fellow title in 2017 and received the Chairman’s Outstanding Leader Award in 2019.
Prior to joining the Aditya Birla Group, Agrawal worked with Tata Motors.
Academically, he holds an engineering degree from NIT Allahabad, an MBA from Faculty of Management Studies (FMS), Delhi, and has completed the Advanced Management Program (AMP) at Wharton Business School.
The fresh tenure will remain effective until December 31, 2028, ensuring continuity in the company’s marketing leadership over the next two years.
