WPP tops WARC Effective 100, wins 2025 triple crown
Mumbai: WPP has been crowned the number one company on the WARC Effective 100 List for 2025, achieving the prestigious ...
Yakult unveils quirky #GutIsBusted campaign to promote Gut Health Awareness
New Delhi: Yakult Danone India Pvt. Ltd., has launched #GutIsBusted, a quirky and engaging social media awareness campaign to highlight ...
India Shines in WARC Effective 100: Leo India and Wavemaker Mumbai Lead the Way
The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, has ...
MuscleTech’s campaign educates buyers on spotting authentic products amidst increasing counterfeits
MUMBAI: Aiming to safeguard consumer trust and product authenticity, MuscleTech, a sports nutrition brand, recently launched a Consumer Protection Campaign. ...
Flipkart’s ‘AC Deals So Good, India Rahega Cool’ campaign humorously captures the agony of summer heat
MUMBAI: Homegrown e-commerce platform Flipkart has launched a new campaign, ‘AC Deals So Good, India Rahega Cool,’ combining humour and ...
Manogya Loiwal exits ABP News, set to join a National Media House
New Delhi: Senior journalist Manogya Loiwal has stepped down from ABP News after four impactful years, preparing to take on ...
The Script Dichotomy: Crafting Narratives for Movies vs. OTT and the Shift in Storytelling
The way we consume stories has changed drastically over the past two decades. The entertainment landscape has undergone a seismic ...
Government scraps 6% digital tax on online ads, effective April 1
Mumbai: In a significant policy move, the Indian government has announced the abolition of the 6% Equalisation Levy on online ...
Bollywood is the mantra to DESI TRILL: Shabz Naqvi
The world is opening up to new music like never before. As the musical landscape in South Asia continues to ...
Our marketing playbook is designed like a marathon strategy—paced, precise, and outcome-driven: Zahid Gawandi, hBits
Founded in 2018 and headquartered in Mumbai, hBits is looking to redefine real estate investments with its revolutionary fractional ownership ...
