McCain & Philips launch its latest campaign “Air Fryer Me McCain Banega, Toh Maza Aur Bhi Badhega”
Mumbai: McCain Foods India, a frozen food brand, has partnered with Philips India to launch India’s first Air Fryer French ...
Mavcomm Group, Genuus forge a strategic partnership to tap into global markets
MUMBAI: Every collaboration starts with a question: Why? Why come together? Why does it matter? Without a clear answer, partnerships ...
Hypothesis by OML bags Influencer Marketing Mandate for Ather Energy
Mumbai: Hypothesis by Only Much Louder (OML) has secured the Influencer Marketing mandate for Ather Energy Limited, one of India’s ...
Colgate’s ‘Indianis Dentris’ campaign shocks India into rethinking oral health habits
Mumbai: Colgate’s latest campaign, ‘Indianis Dentris’, did just that—by turning an everyday object into an unexpected revelation. For five days, ...
Grey India Appoints Harsh Kapadia as Chief Creative Officer to Drive Next-Gen Creativity
Mumbai: Grey has announced the appointment of Harsh Kapadia as the Chief Creative Officer (CCO) of Grey India. A Mumbai-born ...
Enalytix appoints Vikas Jerath as Chief Sales Officer
Delhi: Enalytix, a AI-driven technology company specializing in video analytics and field-force productivity management, has appointed Vikas Jerath as its ...
upGrad Enterprise names Sunita Mohanty as Revenue Head
Mumbai: upGrad Enterprise, the corporate skilling division of upGrad, has appointed Sunita Mohanty as Revenue Head, effective March 2025. Her ...
Brands value partnerships with sports stars, leading to more high-value associations: GroupM Sporting Nation’s 12th Edition
Mumbai: After an electrifying performance in 2023, athlete endorsements in India have outdone themselves in 2024, registering an impressive 32% ...
Edstead names Charu Budhiraja as Chief Business Officer
Mumbai: Edstead, a research-driven documentary studio known for its impactful storytelling, has appointed Charu Budhiraja as its Chief Business Officer. ...
LehLah secures ₹12.5 Cr in seed funding Led by Nikhil Kamath’s Gruhas
Delhi: Creator-led content commerce platform LehLah has raised ₹12.5 crore in its seed funding round, with Gruhas, co-founded by Nikhil ...
