Benedict Evans on Why India’s Connected TV Market is the Next Big Advertising Bet

Mumbai: The Union Budget 2025 has drawn mixed reactions from the marketing, advertising, and startup sectors. While leaders across industries ...

Aap Ki Adalat: Actor-turned-Sannyasini Mamta Kulkarni rules out return to films, denies she paid Rs 10 crore to become Mahamandaleshwar and reveals interesting anecdotes about SRK, Salman, Aamir

Former Bollywood star and now Mahamandaleshwar of Kinnar Akhara Mamta Kulkarni has ruled out her return to film industry, saying ...

Too Many Pitches! Too Much Chaos! Too Many Audits

How Relentless Rate-Cutting is Undermining the Media Ecosystem

Happy New Year, Folks! Yes, it’s rates again! If you’ve read my previous articles on ratings and audits, you’ll agree ...

Karan Bedi & Girish Prabhu: How Amazon MX Player is Unlocking India’s Largest AVOD Opportunity

The acquisition of MX Player by Amazon has set the stage for a transformative shift in India’s AVOD (advertising-based video-on-demand) ...

Merging Content, Tech & Ads: Amogh Dusad & Aruna Daryanani on Amazon MX Player’s Next Big Leap

Amazon MX Player has cemented its position as India’s leading free, premium, ad-supported entertainment service, offering a diverse mix of ...

CNBC-AWAAZ dominates Budget coverage with 5 lakh concurrent views on YouTube during FM speech

New Delhi: CNBC-AWAAZ emerged as the undisputable leader in Budget coverage, drawing over 5 lakh concurrent viewers on YouTube as ...

Specta Quartz Surfaces highlights creativity and transformation in Campaign with Masaba Gupta

Mumbai: Specta, a Jaipur-based luxury brand specializing in engineered quartz surfaces, has launched a powerful new campaign titled ‘Stories Cast ...

Muthoot Finance rolls out ‘Shubharambh’ Campaign with Gold Loans to Fuel Customer Aspirations

New Delhi: Muthoot Finance, a gold loan non-banking financial company (NBFC), has launched its latest advertisement campaign titled ‘Har Shubharambh ...

Sahyadri Hospitals launches VK, India’s First Healthcare Brand Mascot, in ‘Sahyadri – For Life’ Campaign Featuring Anil Kapoor