Mumbai: Goafest 2026 is all set to present its biggest season yet of Advertising Rocks, as acclaimed lyricist, screenwriter, Chairman of the Central Board of Film Certification (CBFC), and Omnicom Advertising India Chairman Prasoon Joshi joins the jury panel for the grand finale of Season 4.
Joining him on the finale jury are celebrated singer and performer Neeti Mohan, Composer-Director, pianist and World Leadership Inspirational Award-winning musician Merlin Dsouza, who is also Founding Partner at BrandMusiq and Director of Music Mode, along with Rajeev Raja, Founder & Soundsmith, BrandMusiq.
Advertising Rocks, regarded as the advertising industry’s only talent hunt dedicated to music, has emerged as a unique platform for professionals across the ecosystem to showcase their musical abilities. The fourth season has received more than 50 entries, promising an electrifying showcase of talent.
The semi-final jury panel will feature Manta Sidhu, Founder and Director of Culture Connect India & The Music Academy Gurgaon, and Subhash Kamath, Former CEO of BBH India and Former Chairman of ASCI, alongside Merlin Dsouza and Rajeev Raja.
The semi-finals, scheduled for May 20, will see 20 shortlisted contestants compete for a place on the Goafest main stage during the grand finale on May 21.
Sharing her excitement, Neeti Mohan said, “Music connects people in the most powerful way, and Ad Rocks perfectly captures that energy. I’m delighted to be part of the finale at Goafest 2026 and can’t wait to witness the incredible performances lined up this season.”
Manta Sidhu, Founder and Director – Culture Connect India & The Music Academy Gurgaon further added saying, “Music is for everybody. It’s one of the most powerful stress busters, and it’s wonderful to see Goafest creating a platform for advertising professionals to explore and celebrate their creative side beyond the workplace. Excited to be a part of the jury!”
“Whether it’s a high-octane rap or a soulful ballad, Ad Rocks celebrates the raw creativity that keeps our industry alive. Goafest proves that some of the best ideas happen when the mic is on and the work-day ends,” shared, Merlin Dsouza, Founding Partner, Brand Musiq and Director of Music Mode, Composer-Director, Pianist, and World Leadership Inspirational Award-winning Musician.
“I am very happy to be part of the Ad Rocks jury and help discover musical talent in the ad industry,” expressed.” concluded Rajeev Raja, Founder & Soundsmith, BrandMusiq.
Advertising Rocks Season 4 will feature contestants competing in Solo and Duet categories across Indian and International music formats, celebrating a broad spectrum of musical styles ranging from Bollywood favourites to global chartbusters.
Presented by BIG FM and powered by BAE, Advertising Rocks continues to expand as a key cultural property within Goafest, offering the advertising and media fraternity a larger stage to showcase creative talent beyond the workplace.
Goafest 2026 will take place from May 20 to 22 at Taj Cidade de Goa Horizon.
