OTT Campaign vs. Traditional TV Campaign: How Data and Metrics Are Driving the Shift
The evolution of television advertising is witnessing a dramatic shift from traditional TV to Over-the-Top (OTT) and Connected TV (CTV) ...
Khaitan & Co launches comprehensive ‘2025 Legal Guide’ for India’s Media & Entertainment industry
Mumbai: Khaitan & Co, in collaboration with FICCI, launched the Frames & Frameworks: 2025 Legal Guide at the FICCI Media ...
At Interspace Communications, we aim to remain relevant amidst changing audience preferences and industry dynamics: Vikas Nowal
Interspace Communications, an integrated communications agency specialises in offering multimedia and marketing solutions. Interspace Communications says that it embodies not ...
News 7 Tamil to honour Women Achievers with Thanga Tharagai Viruthugal 2025
Chennai: News 7 Tamil proudly presents the prestigious Thanga Tharagai Viruthugal 2025, an event dedicated to celebrating and honouring exceptional ...
ITV Network hires Akshansh Yadav as Chief Product & Technology Officer for its Digital Business
New Delhi: ITV Network has appointed Akshansh Yadav as the Chief Product & Technology Officer for its Digital Business. With ...
Television in South India is not just surviving—it is thriving: Industry Leaders at FICCI MEBC South 2025
Chennai: The FICCI MEBC South 2025 panel discussion on The Power of TV in the South – Sustaining Reach, Innovation, ...
aha OTT unveils floating Billboard at Hussain Sagar for Dance IKON Season 2
Hyderabad: In a spectacular marketing campaign, aha, a regional OTT platform, has set a new benchmark for innovation with a ...
Sangeetha rolls out nationwide 360-Degree campaign for fast 30-minute delivery
Bengaluru: Sangeetha, a mobile and smart gadget retail chain, has launched an extensive 360-degree media campaign to promote its revolutionary ...
Kansai Nerolac Paints is giving out storefronts to local vendors at Maha Kumbh Mela to help them stand out
MUMBAI: Kansai Nerolac Paints Limited (KNPL), a paint company , has an ongoing initiative at the Maha Kumbh Mela, blending ...
Cleartrip brings together MS Dhoni and CarryMinati for the ultimate ‘Vibe Check’ in Travel Campaign
Bengaluru: Cleartrip, a Flipkart company, is redefining hotel bookings with a fresh take on its ‘Explore Hotels by Vibe’ campaign, ...
