Students are reshaping brand interactions through strategic social awareness. Their purchasing decisions transcend traditional consumption, becoming powerful tools for systemic ...

MUMBAI: Madison Turnt and Anugrah Madison, units of Madison World, have doneexperiential marketing activations at the Maha Kumbh Mela and ...

MUMBAI: Coca-Cola India has unveiled a new video that highlights the transformation of plastic waste into practical resources at the ...

Kochi: The sixth edition of Techspectations, Manorama Online's flagship digital summit, will take place at Hotel Le Meridien, Kochi, on ...

The landscape of media buying and planning is on the brink of transformation. Sir Martin Sorrell, an iconic figure in ...

The world of advertising and marketing is evolving at an unprecedented pace, driven by shifting consumer behavior, media fragmentation, and ...

Mumbai: The inaugural edition of Amazon MX Player’s StreamNext event brought together global marketing leaders, entertainment industry stalwarts, and prominent ...

Mumbai: Bharat Sanchar Nigam Limited (BSNL), in collaboration with OTTplay, India's leading streaming platform aggregator, has introduced BSNL Intertainment—an innovative ...

Chennai: Zee Tamil continues to captivate audiences with its engaging and high-quality content. Known for its exceptional non-fiction shows that ...

Mumbai: Catch Spices, a key brand under the Dharampal Satyapal Group (DS Group), has launched two new television commercials featuring ...