Gurugram: Burson, the global communications agency focused on building reputation-led value creation, has announced a partnership with Chalet Hotels Limited (CHL), marking a strategic mandate aimed at strengthening the hospitality company’s corporate reputation and expanding visibility for its premium lifestyle hospitality brand, Athiva Hotels & Resorts.
Through the partnership, Burson will support CHL in enhancing its presence across business, financial, and strategic platforms, while helping build awareness and aspiration for Athiva Hotels & Resorts as it expands its footprint in India’s evolving hospitality market.
The mandate will also focus on reinforcing Chalet Hotels’ positioning as a growth-oriented and professionally governed hospitality company, highlighting its role in India’s urban development and travel ecosystem. In addition, Burson will work to amplify CHL’s Environmental, Social, and Governance (ESG) initiatives and responsible development practices, connecting sustainability, governance, and operational excellence with long-term stakeholder value creation.
Chalet Hotels has established a strong presence in India’s hospitality sector through its portfolio of premium hotels and commercial developments and is now looking to sharpen its corporate narrative alongside business expansion plans.
Commenting on the partnership, Shwetank Singh, MD & CEO, Chalet Hotels, said, “Chalet has built a strong legacy of excellence in India’s hospitality landscape and is well positioned to capitalise on India’s long term demand opportunity. We are sure that the partnership with Burson will enable us to further our vision with greater impact. It is important that our story resonates across all stakeholders and reinforces our position as a company committed to long term value creation.”
Sharing her perspective on the collaboration, Deepshikha Dharmaraj, CEO of Burson Group India, said, “We’re excited to partner with CHL, a visionary leader in the Indian hospitality sector. Drawing on our integrated communications expertise, we will help CHL expand its corporate narrative beyond traditional PR, strengthen its position as a leading industry voice and build enduring brand affinity for Athiva Hotels & Resorts.”
She further added, “We remain committed to helping clients translate operational excellence, sustainability, and strong governance into tangible reputational capital, and this partnership is a strong example of that commitment.”
The engagement reflects a broader industry trend where hospitality companies are increasingly investing in integrated communications strategies to strengthen investor confidence, stakeholder engagement, and long-term brand equity while building future-ready business narratives.
