The Next Mar Tech Stack: Where Claude AI Fits in Modern Marketing Ecosystems
Marketing teams were promising efficiency. For years, vendors claimed that adding more software would create smarter campaigns, cleaner data, and ...
UltraTech Cement Leads Media Abby 2026 Shortlist with 18 Entries; Integrated Media and Activation Dominate as AI Emerges as a Standalone Discipline
Mumbai: The Advertising Club (TAC) has released the official Media Abby 2026 shortlist, featuring 438 shortlisted entries across 28 categories ...
Ironhill India and SMOOR blend craft beer and chocolate in new digital-First Campaign
Bengaluru: Following the launch of their much-talked-about collaboration, Ironhill India and SMOOR are taking their partnership beyond the table and ...
Johnson’s Baby Leads Creative Abby 2026 Shortlist with 32 Mentions; Flipkart and Photographic Society of India Top Brand Rankings
Mumbai: The Advertising Club (TAC) has released the official Creative Abby 2026 shortlist, unveiling 845 shortlisted entries across 22 major ...
Advertising Industry faces rapid transformation as technology reshapes the business landscape: Sandiip Kapur, Promodome Group
Promodome Group is a 360-degree communication organisation that has been shaping India’s advertising and marketing landscape for over two decades. ...
Mondelez India launches Oreo Golden with vanilla-filled carnival-themed campaign
Mumbai: Mondelez India has expanded its Oreo portfolio with the launch of Oreo Golden, introducing a vanilla-flavoured version of the ...
Prasar Bharati announces 98th e-Auction for DD Free Dish slots; Reserve Prices Touch ₹13.66 Crore
New Delhi: Prasar Bharati has issued a notification inviting applications for the 98th e-auction of vacant MPEG-2 slots on DD ...
Brands move beyond clichés with emotion-led Mother’s Day 2026 Campaigns
Mother's Day 2026 saw India's brands move well beyond the familiar tropes of flowers, gifts, and perfect portrayals. From gaming ...
Moneycontrol Elevates Ankit Fitkariwala as CEO – Lending to Accelerate Financial Services Push
Mumbai: Moneycontrol is sharpening its transition from a financial information platform to a full-stack financial services destination, with a strong push into ...
Arjun Rampal appointed India Brand Ambassador for Roamer as the brand makes its debut in India in partnership with Titan Company
Mumbai: Swiss watchmaker Roamer has officially launched in India with a select collection of men's and ladies' watches, in partnership with ...
