In late 2025, advanced AI agents may autonomously plan, activate, and measure campaigns: GroupM’s TYNY 2025
Mumbai: GroupM's TYNY 2025 noted that the latter half of 2025 is likely to see a new era of advanced ...
Highest contribution to CTV’s user base comes from non-metro areas of India: Group M’s TYNY 2025
Mumbai: GroupM's TYNY 2025 report projects that India's Connected TV (CTV) household base will exceed 65 million, covering approximately 30% ...
The Spribe Saga – A Rude Awakening For The Whole Industry
SPRIBE’s Aviator is one of the most popular online games with over 12 million monthly users worldwide. It is live ...
Lotte India upgrades Eclairs Choco with More Choco for a Creamier Delight
Mumbai: Lotte India, a player in the Indian confectionery market, has reimagined its beloved Eclairs Choco, unveiling an upgraded formula ...
Podcast Publishers turn to Video as Ad Revenue Growth stalls: WARC Global Ad Trends
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms ...
India’s Role in a Rapidly Changing World: India Today Conclave 2025
Mumbai: The India Today Conclave, a premier platform for thought leadership and transformative discussions, returns for its 22nd edition on ...
Wolfzhowl appoints Vinay Bhasker as Consultant-Business Lead for Telugu States & South
Mumbai: Wolfzhowl, the Mumbai-based brand strategy and marketing consultancy, has formally expanded into the Telugu States and has brought on ...
Amazon Ads enhances Amazon DSP with Full-Funnel Capabilities and AI-Powered Insights
Mumbai: Amazon Ads has introduced a suite of new features and full-funnel capabilities within Amazon DSP, reinforcing its position as ...
Satheesh K Chinnappan elevated to Associate Director – Digital Marketing at redBus
Mumbai: redBus, an online bus ticketing platform, has announced the promotion of Satheesh K Chinnappan to Associate Director – Digital ...
DS Group’s Pulse Candy brings Maha Kumbh to life with AI-Powered storytelling & immersive experiences
Mumbai: Pulse Candy, a flagship brand of Dharampal Satyapal Group (DS Group), has launched a unique Maha Kumbh campaign as ...
