Mumbai: Building on the ‘Liver Ki Suno’ campaign, Zydus Lifesciences Limited has unveiled its second film to further the conversation around liver health and inspire timely action towards preventive care. Conceptualized, scripted and produced by TheSmallBigIdea, the ad film features veteran actor Ashish Vidyarthi and highlights the importance of early detection, as liver disease often progresses without noticeable symptoms.
It urges individuals to be more mindful of their liver health and take proactive steps towards timely screening. As part of the initiative, Zydus Lifesciences Limited encourages people, especially those with diabetes, excess body weight, or high triglycerides, to consult their healthcare professionals and consider including liver scans in routine health check-ups. The film is now live across YouTube, Instagram, Facebook, LinkedIn and X.
