India holds strong as 2nd on Global Consumer Sentiment Index in Dec 2024: LSEG-Ipsos Survey
India has maintained its resilience in consumer sentiment, securing the 2nd position on the LSEG-Ipsos Primary Consumer Sentiment Index (PCSI) ...
Marketing in 2025: CTV’s Rise, Generative AI’s Revolution, and the New Frontiers of Personalization, PR, and Consumer Demographics
As we stand on the brink of 2025, the marketing landscape continues its rapid evolution, fueled by advancements in technology, ...
Approach Bollywood and Go Spiritual join forces to launch Anti-Drunk Driving Campaign ahead of New Year’s Eve
Mumbai: In a collaborative effort to promote safe celebrations this New Year’s Eve, Approach Bollywood, India’s premier Bollywood and entertainment ...
Crisis Communication in the Digital Age: Preparing for the Unexpected
In the blink of an eye, a careless tweet or a false rumour can easily become a full-blown PR nightmare. ...
Adani to sell 44% in FMCG company to exit Wilmar joint venture for $2 billion
Mumbai: The Adani Group, helmed by Gautam Adani, has announced its exit from the 25-year-old joint venture Adani Wilmar, selling ...
In 2025, Trailer Park Group will extend services to non-entertainment brands with storytelling expertise: Ankit Bhatia & Tamagna Ghosh
Trailer Park Group is innovating within India's entertainment ecosystem and the broader APAC market. The company creates campaigns across OTT, ...
CARS24 promotes Himanshu Ratnoo to CEO of Used Cars India
Gurugram: In a strategic leadership development, CARS24, an autotech platform, has elevated Himanshu Ratnoo to the position of Chief Executive ...
Begin Margazhi Mornings with Olimayamana Ethirkaalam’s Musical Touch at 7 AM
Chennai: Zee Tamil, one of the leading GECs in Tamil Nadu, continues to excel in entertaining its audience with innovative ...
Swiggy Instamart partners with Himesh Reshammiya to launch “Ek Party Jo Kabhi Khatam Na Ho” This New Year
Bengaluru: Swiggy Instamart, an instant delivery service, is back with a bang for New Year’s celebrations, teaming up with Bollywood ...
Redmatter Gears Up for Growth with New Client Acquisitions for FY 2025
Hyderabad: Redmatter, a full-funnel marketing agency, has announced the addition of prominent brands such as Hansaplast, South India Jewellery, and ...
