Bengaluru: Swiggy Instamart, an instant delivery service, is back with a bang for New Year’s celebrations, teaming up with Bollywood music icon Himesh Reshammiya for a witty and vibrant campaign. Titled “Ek Party Jo Kabhi Khatam Na Ho,” the campaign blends humor, music, and the promise of effortless celebrations to keep the festive spirit alive.
The ad film features Reshammiya in a playful twist on a political rally, announcing a unique “party” for the New Year. With his signature charisma and dramatic flair, he promises a celebration that never ends, powered by Swiggy Instamart’s instant delivery of all party essentials. Reshammiya declares, “Iss nav varsh bas Swiggy Instamart ka button dabaye,” ensuring viewers that one tap on the app is all they need to keep the festivities going.
Commenting on the campaign, Mayur Hola, VP of Marketing, Swiggy, said: “We wanted to kick off the New Year celebrations with a fun twist on pop culture, all in true Swiggy Instamart style. Featuring Himesh Reshammiya’s iconic tunes and a playful take on launching a political party, we’ve made sure Swiggy Instamart is there when you need it this New Year. Whether it’s groceries or all the essentials like snacks, makeup, decorations, or even electronics, for an epic celebration, Swiggy Instamart is here to make sure the party never stops.”
The campaign follows the success of Swiggy Instamart’s Christmas ad featuring singer Sukhbir Singh and continues to highlight the platform’s ability to make celebrations seamless and enjoyable. Whether it’s last-minute snacks, beverages, or décor, Swiggy Instamart ensures consumers have everything they need to make their New Year’s celebrations memorable—proving that with Swiggy Instamart, the party truly never stops.
Link to the film: Swiggy Instamart X Himesh reshammiya
