Havas Media Network India names Tabassum Modi as Chief Content Officer and Head of Havas Play India
Mumbai: Havas Media Network India has announced the appointment of Tabassum Modi as Chief Content Officer and Head of Havas ...
DRIDAM to stream on JioHotstar from June 12
Mumbai: Malayalam crime thriller Dridam, presented by Jeethu Joseph, is set for its digital premiere on JioHotstar from June 12, ...
Nike Is Rewriting Football Marketing with ‘Rip the Script’
With “Rip the Script,” Nike is doing far more than launching a football campaign. The brand is attempting to redefine ...
Netflix Appoints Longtime Board Member Jay Hoag as Chairman Following Reed Hastings’ Exit
Netflix has appointed Jay Hoag, the founding general partner of venture capital firm TCV, as chairman of its board, following ...
MIB Defends Landing Page Rating Exclusion Before Kerala HC, Warns Stay Could Delay TV Measurement Reforms
New Delhi: The Ministry of Information and Broadcasting (MIB) has urged the Kerala High Court to vacate the interim stay ...
boAt Promotes Vedansh Kumar to Chief Marketing Officer
Mumbai: Audio and wearables brand boAt has elevated Vedansh Kumar as its Chief Marketing Officer (CMO), marking a new leadership ...
PDL Partners with ACRCloud to Strengthen AI Music and Derivative Works Detection
Mumbai: Phonographic Digital Limited (PDL), a global digital music collection and licensing company, has partnered with ACRCloud to integrate its ...
Oberoi Realty Uses Storytelling Over Salesmanship to Reinforce the Exclusivity of Three Sixty West
Mumbai: In a luxury real estate market often dominated by aspirational messaging and architectural showcases, Oberoi Realty’s first official brand ...
Duolingo Revives Lost Streaks Through a Soap-Opera Inspired Campaign
Mumbai: Gamification has long been central to Duolingo’s success, and few features have become as emotionally significant to users as ...
Sunfeast Marie Light Extends ‘Marie Light Mode’ from Advertising to Action
Bengaluru: In an age where screen time often competes with quality time, Sunfeast Marie Light’s latest ‘Marie Light Mode’ campaign ...
