Mumbai: 22feet has secured the social media mandate for Interio by Godrej following a multi-agency pitch, strengthening its portfolio in the home and lifestyle category.
Under the mandate, 22feet will lead end-to-end social media marketing for the brand, covering content strategy, campaign ideation and execution, as well as social media planning and buying.
With a legacy spanning more than a century, Interio by Godrej has remained a familiar presence across Indian homes and institutions. The furniture brand recently introduced a refreshed identity centred around a design-led philosophy and a new visual language anchored in a distinctive coral theme, signalling its evolution into a contemporary and aspirational destination for modern Indian living across residential and workplace environments.
As Interio enters this new phase, 22feet will work to translate the brand’s refreshed positioning into the digital ecosystem through culturally relevant storytelling, focused content strategy, and social-first campaigns aimed at driving deeper consumer engagement.
Commenting on the new partnership, Reshu Saraf, Head – Marketing Communications, Interio by Godrej said, “Furniture is no longer just a functional purchase. It’s deeply tied to how people express their spaces and identities. Social media is where these conversations are shaping up, and it gives us an opportunity to stay part of that evolving journey and participate more meaningfully in how people imagine and experience their spaces. As we sharpen our design-led positioning, we look forward to working with 22feet to create engaging, social-first narratives that resonate with the way India lives and works”
Anvita Arora, Vice President & Head – Mumbai, 22feet added, “Winning the Interio by Godrej mandate is a proud moment for us at 22feet. The brand’s new vision offers a rich canvas for social-first creativity. We look forward to partnering with the team to drive meaningful engagement and business growth through end-to-end social marketing that truly connects with how India lives and works today.”
