Mohanraaj Ravichandran joins Sony Pictures Networks India as Head of On-Air Promotion for Tamil market

Chennai: Marking the end of nearly three decades of leadership, Sridhar Ramanujam has announced his departure from BrandcomPR, the communications ...

NCLT refers Eros–Aanand L Rai dispute to arbitration, dismisses oppression plea

Mumbai: In a significant ruling with implications for India’s media and entertainment investment ecosystem, the Mumbai bench of the National ...

We are a 100% digital brand in our media approach, and that’s a deliberate choice, not a constraint: Devika Khanna, Bark Out Loud by Vivaldis

Bark Out Loud by Vivaldis is a pet care brand. Earlier this year it unveiled its #ThriveSharedJourney campaign with actor ...

From Spectators to Participants: The Rise of Interactive Marketing in Sports and Gaming

Sports and gaming have always been built on engagement, bringing together communities, emotion, and sustained attention. However, the nature of ...

Jharkhand T20 league kicks off franchise bidding for debut season across six teams

Noida: The Jharkhand T20 Cricket League, owned by the Jharkhand State Cricket Association (JSCA) and managed by SJ Uplift, has ...

Vi Movies & TV enters Microdrama segment, partners Bullet Microdrama app for free offering

Mumbai: Vi Movies & TV, the content aggregator platform from telecom operator Vodafone Idea, has announced its entry into the fast-growing ...

PRCompanion appoints Akansha Gupta and Priya Dhamija in leadership roles

New Delhi: PRCompanion, the communications and PR arm of Ethane Web Technologies, has announced the appointment of Akansha Gupta as Director, ...

Enamor signs Taapsee Pannu as Brand Ambassador, launches Bamboo Cotton Campaign