Rohan Mathur exits LEGO after decade-long stint, plans entrepreneurial move in AI and advisory
Mumbai: Rohan Mathur has stepped down as marketing director for India and emerging Asia at The LEGO Group, closing an ...
Prime Video announces ‘Obsession Is In Session’ event to strengthen young adult audience engagement
Mumbai: Prime Video has announced Obsession Is In Session, a new initiative marking the streamer's commitment to being the leading ...
Cars24 COO Mehul Agrawal Steps Down After 11-Year Run, Moves to Board Role
Mumbai: Cars24 Co-founder and Chief Operating Officer Mehul Agrawal has announced that he is stepping back from his operating role ...
Hyundai Motor India posts record April domestic sales of 51,902 units, up 17% year-on-year
Gurugram: Hyundai Motor India Limited (HMIL) reported its highest-ever domestic sales for the month of April, clocking 51,902 units in ...
The One Moment That Makes You Remember a Brand And Why It Matters
It wasn’t even the match anyone remembers. A routine India game, somewhere in the early 2000s, the kind that fades ...
Myntra’s ‘Beauty Made Personal’ campaign featuring Alia Bhatt focusses on simplifying beauty discovery across makeup, skincare and more
Mumbai: Myntra Beauty has launched 'Beauty Made Personal', a multi-film brand campaign, marking Alia Bhatt's first film since her appointment ...
Integrated Marketing: Creating Cohesive Brand Narratives Across Platforms
A few years ago, I sat in a brand review meeting where the PR team presented their campaign, the digital ...
Piramal Finance leverages cricket season surge to highlight 701-branch network through hyperlocal digital-first campaign
Mumbai: Piramal Finance has rolled out a hyperlocal, digital-first campaign during the ongoing cricket season, leveraging the surge in mobile ...
Credibility today is being built through product integrity rather than communication alone: Ankit Jha, Doctor’s Choice
In a nutrition aisle often crowded with marketing gimmicks and hidden preservatives, Doctor’s Choice emerged in 2024 with a radical ...
Definedge Securities appoints Hemant Luthra as Chairman; Ajay Srivastava, D. Prasad join Board
Mumbai: Pune-based Definedge Securities announced the appointment of industry veteran Hemant Luthra as Chairman, alongside the induction of Ajay Srivastava ...
