Mumbai: BIODERMA, a NAOS brand and pioneer in ecobiology, has launched its new campaign #WontLetAcneWin during Acne Awareness Month, bringing attention to the emotional realities of acne and encouraging consumers to approach acne management with confidence and balanced dermatological care.
The campaign shines a spotlight on the BIODERMA Sébium range, while introducing the concept of ‘Acne Exile’ — the often-unspoken ways acne influences behaviour beyond skincare concerns. According to the brand, acne can quietly impact confidence and everyday choices, leading people to avoid photographs, withdraw from social interactions, stay away from social media, cancel plans, or hold themselves back from moments they would otherwise enjoy.
Positioned around the message that acne should not define experiences or self-worth, the campaign aims to start broader conversations around skin health and emotional wellbeing.
Commenting on the campaign, Roshan Kunder, Director Marketing, eCommerce & Modern Trade, NAOS India, said, “Acne is far more than a skin condition it’s quietly shaping how young Indians show up in their everyday lives. With #WontLetAcneWin, BIODERMA is addressing a side of acne that often goes unspoken: the emotional toll, the moments missed, the confidence deferred. Our campaign doesn’t just acknowledge ‘Acne Exile’ it challenges it. At NAOS by combining dermatological expertise with barrier-respecting care through our Sébium Anti Acne range, we’re empowering consumers to face acne right and reclaim the moments that matter. Because confidence shouldn’t be conditional, and skin health shouldn’t come at the cost of comfort. This Acne Awareness Month, BIODERMA stands with young India to say: your acne won’t define your choices. You will.”
At the centre of the campaign is a digital film that captures relatable moments often experienced by people living with acne — from unsent photos and declined invitations to consciously avoiding visibility online and offline. Rather than focusing solely on appearance, the narrative explores how acne can shape self-perception and influence everyday decisions.
Through this storytelling approach, BIODERMA seeks to bring visibility to emotional experiences that are frequently overlooked in conventional skincare conversations.
The campaign also highlights the BIODERMA Sébium range, featuring the Sébium Gel Moussant cleanser and Sébium Hydra moisturiser. Designed specifically for acne-prone skin, the range reflects the brand’s focus on delivering targeted care while maintaining skin comfort and respecting the skin barrier.
With #WontLetAcneWin, BIODERMA positions the Sébium range as an acne care solution built to help consumers “face acne right” through dermatological expertise and barrier-conscious skincare.
As conversations around skincare continue to evolve, the campaign reinforces the idea that effective acne care extends beyond treatment — enabling consumers to remain present, confident and engaged in the moments that matter most.
