Jodhpur: Walplast Products Pvt. Ltd., a manufacturer of building and construction material, is set to roll out a customer engagement campaign across Jodhpur and adjoining markets including Barmer, Phalodi, Balotra and Balesar to strengthen awareness and adoption of its premium HomeSure TileEx tile adhesive solutions.
Scheduled through June 2026, the month-long activation is designed to deepen engagement with individual home builders, contractors, masons and applicators, retailers, and channel partners through a combination of educational, interactive and knowledge-led initiatives.
At the centre of the campaign will be a fully branded HomeSure TileEx mobile van, positioned as an on-ground experience centre to facilitate direct customer interaction while creating awareness around construction best practices and the benefits of high-performance tile adhesive solutions.
The initiative will include daily counter meets, retailer interactions, live product demonstrations, construction knowledge quizzes and technical engagement sessions aimed at enhancing product understanding, strengthening application expertise and improving brand recall across the market. The campaign will also be supported through social media-led engagement to extend reach and connect with consumers digitally.
As part of the activation, HomeSure — Walplast’s B2C construction solutions brand — will showcase its recently launched products including HomeSure TileEx EX 344 W, HomeSure TileEx EX 456 W and HomeSure TileEx EX-566 PU. The new range has been developed to address evolving construction requirements with enhanced bonding strength, durability, flexibility and improved application efficiency for modern tile and stone installations.
Speaking about the initiative, Kaushal Mehta, Managing Director, said, “Through the HomeSure TileEx campaign, we aim to strengthen our engagement with customers and channel partners in Jodhpur and surrounding markets by creating greater awareness about high-performance construction solutions and best application practices. The campaign also gives us an opportunity to introduce our newly launched HomeSure TileEx solutions to the market and demonstrate how advanced products can help improve construction quality and efficiency. Such initiatives play an important role in building stronger market relationships and delivering long-term value to our customers.”
Lokesh Jain, Business Head – Tile Adhesive, Putty and Paint Division, Walplast Products Pvt. Ltd., added, “This campaign has been thoughtfully designed to create awareness about the evolving construction materials ecosystem and the growing need for advanced installation solutions. HomeSure TileEx has consistently remained at the forefront of innovation, offering products that address changing market requirements. Beyond products, we are committed to empowering masons, applicators, retailers, and distributors through continuous training and product education. We are confident this initiative will strengthen market engagement, enhance brand recall, and drive growth across the value chain.”
With demand for advanced construction materials continuing to rise across housing and infrastructure projects, Walplast Products is strengthening its market presence through customer-focused initiatives, technical outreach programmes and product innovation aimed at supporting the evolving needs of India’s construction ecosystem.
