Parle Platina Hide & Seek launches Valentine’s Day Campaign featuring Ananya Panday and Lakshya
Mumbai: Parle Products, a FMCG company, has launched its Valentine’s Day campaign for Parle Platina Hide & Seek Choco Chip ...
Accor names Amitabh Rai as Chief Operating Officer – Luxury, South Asia
Mumbai: Accor, a world-leading hospitality group, has announced the appointment of Amitabh Rai as Chief Operating Officer – Luxury, Accor ...
41st Big Bang Awards to Return as Full-Day Creative Industry Experience
Bengaluru: The Advertising Club Bangalore has announced the 41st edition of the Big Bang Awards, one of India’s most prestigious ...
Hashtag Orange appoints Jayesh Punjabi as Technology Head
Mumbai: Hashtag Orange has appointed Jayesh Punjabi as Technology Head, further strengthening its focus on leveraging AI, MarTech, and automation ...
Union Budget 2026 boosts AVGC skilling; GDAI projects $10 billion gaming exports by 2035
Mumbai: The Game Developer Association of India (GDAI), the apex industry body for game development, has welcomed the Union Budget ...
Union Budget 2026: Indian Inc. Sees a Shift from Stimulus to Structural Strength
Mumbai: The Union Budget 2026–27 signals a decisive transition in India’s economic strategy—from short-term stimulus to long-horizon structural strengthening. Across ...
‘Z’ onboards Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue
Mumbai: Zee Entertainment Enterprises Ltd. (‘Z’), has further strengthened its core leadership team with the appointment of Sandeep Mehrotra as ...
Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine
Mumbai: Union Budget 2026–27 marks a structural shift in how India views creativity—not as an ancillary cultural pursuit, but as ...
Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV
The Union Budget 2026–27 marks a decisive inflection point for India’s AdTech and Connected TV (CTV) ecosystem, shifting the policy ...
Marketing in the Age of the Future Workforce: Aligning Brand Purpose with People Strategy
For years, organisations believed they could manage perception and experience separately. Marketing focused outward, on reputation, visibility, and differentiation, while ...
