Mumbai: Kajaria Ceramics has recorded a strong audience response to its latest campaign, Log Toh Poochenge Hi, with the TVC crossing 20 million views on YouTube within a month of its release.
Featuring Ranveer Singh and Rashmika Mandanna, the film brings together Kajaria tiles and Kerovit bathware in a unified, story-led narrative—marking a shift from the category’s traditionally product-centric communication style. The campaign, conceptualised by Innocean India, has gained traction for its pace of viewership, surpassing benchmarks typically seen in the tiles and home-interiors segment.
Released on April 28, 2026, the campaign stands out in a category where most films accumulate between 3.5 million and 17 million views over several months or even years. In contrast, Log Toh Poochenge Hi reaching over 20 million views in approximately four weeks signals strong audience engagement and relevance.
Departing from conventional product demonstrations, the film integrates Kajaria’s offerings into relatable, lived-in home environments. At its core is the familiar and aspirational cue, “Where did you get this?”, reflecting the pride associated with thoughtfully designed spaces. The narrative approach aims to elevate brand perception from functional attributes to emotional ownership and lifestyle aspiration.
Commenting on the campaign, Santosh P Kumar, COO, Innocean India, said, “Log Toh Poochenge Hi came from a clear shift we are seeing in how people engage with their homes today. As spaces become more design led and expressive, they naturally become markers of personal taste and progress. Our attempt was to move beyond product demonstration and build a narrative where the brand becomes part of moments of attention and conversation. The idea was to create something lived in and relevant, while helping Kajaria occupy a more contemporary space in the category.”
The campaign has been rolled out across television, digital and social platforms, with additional amplification through print, outdoor, and cinema. Through this initiative, Kajaria continues to strengthen its positioning as a comprehensive premium home solutions brand, blending functionality with storytelling-led brand building
