BHIM Payments App leans on trust and simplicity in its relatable “Mahi Way” campaign
Panaji: BHIM Payments App, developed by NPCI BHIM Services Limited (NBSL), has unveiled its new ‘Mahi Way’ campaign, aimed at ...
QNET India promotes everyday wellness with #HealthyLivingEveryDay Campaign on World Health Day
Bengaluru: QNET India Region has launched its digital-first #HealthyLivingEveryDay campaign to mark World Health Day, reinforcing the importance of consistent, ...
Irasva Fine Jewellery and Shibani Akhtar launch ‘Isshō’ lab-grown diamond collection with bold brand film
Mumbai: Irasva Fine Jewellery, in collaboration with Shibani Akhtar, has unveiled ‘Isshō’, a lab-grown diamond collection introduced through a self-aware ...
Jimmy Choo unveils Riviera Capsule Campaign inspired by Coastal Glamour
Mumbai: Jimmy Choo has launched its Riviera Capsule Campaign 2026, titled Paradise Cove, bringing the timeless elegance of the French ...
IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes ...
Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging
Mumbai: Fiesta India Condoms, a premium international brand from DKT India, is driving a bold cultural shift in the sexual ...
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach
Mumbai: HDFC Life has announced its association with Kolkata Knight Riders (KKR) as an Official Partner for the ongoing cricket ...
JioStar terminates agreements for IPL and WPL Media rights in Bangladesh over payment defaults
Dhaka: A significant media rights dispute has emerged in Bangladesh involving the broadcast and exploitation rights for the Indian Premier ...
Red Chief launches ‘No Shortcuts’ campaign featuring Ayushmann Khurrana
New Delhi: Red Chief has unveiled its latest brand film and campaign featuring Ayushmann Khurrana, introducing its new philosophy, ‘No ...
CEAT signs Yashasvi Jaiswal in multi-year cricket partnership
New Delhi: CEAT Limited has announced a multi-year partnership with Indian international cricketer Yashasvi Jaiswal, effective April 1, 2026. The ...
