₹2 Lakh Crore Spent Annually. ₹30 Crore Lost Every Day. And the Industry Is Either Not Watching (Or) Not Talking
Two months ago, this publication carried an analysis of India's digital ad fraud losses the scale, the sectors most exposed, ...
Mirinda unveils ‘Smile Please’ global platform with bold new visual identity
Delhi: Mirinda has launched its new global brand platform, ‘Smile Please’, alongside a refreshed visual identity aimed at inspiring joy, ...
Confiance Communications wins Strategic Communications Mandate for Libertario Coffee India
New Delhi: Confiance Communications has been appointed as the Strategic Communications partner for Libertario Coffee India, a globally rooted specialty ...
Omnicom’s Q1 revenue surges to $6.2 billion on IPG integration, margins stay flat
Mumbai: Omnicom Group reported a strong start to the year, with first-quarter revenue rising sharply following the inclusion of Interpublic ...
Havells India and WPP Media launch ‘Havells mYOUsic’ to nurture grassroots musical talent across India
Mumbai: Havells India Ltd., in collaboration with WPP Media, has launched Havells mYOUsic, a long-term talent development initiative aimed at ...
Adobe completes Semrush acquisition to strengthen AI-driven brand discovery capabilities
San Jose: Adobe has finalised its acquisition of Semrush Holdings, Inc., marking a strategic move to strengthen its position in ...
Bajaj General Insurance elevates Monica Dubey to Lead Corporate Communications
Mumbai: Bajaj General Insurance has appointed Monica Dubey as Vice President – Head of Corporate Communications, reinforcing its focus on ...
The Meta Influencer Revolution: What Brands Can Learn from AI
The influencer economy isn’t evolving. It’s being rebuilt. For years, brands have relied on human influencers to drive awareness, relatability, ...
73% of Power Partners exceed ROI expectations, far ahead of 22% of peers: Report
San Jose: The CMO Council, in partnership with WongDoody, has released its latest global research report, “Marketing’s Power Partners: AI and ...
Affluent India spends ₹2 lakh on dining annually; travel leads discretionary wallet: Visa report
Mumbai: Visa has released its latest Visa Consulting and Analytics (VCA) Whitepaper, India’s Affluent Economy 2025–2026, highlighting a significant shift ...
