83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping ...
Romel Kumar named Head of Sales & Customer Marketing at McNroe Consumer Products
Mumbai: Romel Kumar has taken on a new role as Head of Sales & Customer Marketing at McNroe Consumer Products. ...
Hexaware names Amit Vij as Chief Private Markets Officer
New Delhi: Hexaware Technologies, a global provider of IT services and solutions, today announced the appointment of Amit Vij as ...
Greaves Electric Mobility names Samarpita Banerjee as Chief Human Resources Officer
Bengaluru: Greaves Electric Mobility, a player in India’s electric mobility sector, has announced the appointment of Samarpita Banerjee as Chief ...
Oshea Herbals amplifies brand presence with cinema-first TVC across 700+ screens
New Delhi: Oshea Herbals has marked a major milestone in its brand journey with the nationwide rollout of its television ...
FlowerAura’s ‘Dil Se Delivered’ campaign reimagines Valentine’s Day gifting with Bollywood romance
Mumbai: Valentine’s Day is just around the corner, and FlowerAura, India’s trusted gifting destination, is making it easier to choose ...
Edrington names Paul Ross as Chief Operating Officer for India
New Delhi: Edrington, the international premium spirits company, today announced the appointment of Paul Ross as Chief Operating Officer of ...
From SRK to Dhoni, Male Celebrities Dominate as Celebrity-Led TV Ad Volumes Dip in 2025: TAM AdEx
Mumbai: Celebrity endorsements continue to be a cornerstone of Indian television advertising, but 2025 marked a year of recalibration rather ...
ZOFF Foods appoints Harpreet Singh as Head of Supply
Mumbai: ZOFF Foods, a Raipur-based FMCG brand known for its whole spices and essentials, has announced the appointment of Harpreet ...
Hakuhodo Data Labs showcases AI-powered eGenie for agentic commerce at NRF 2026
New Delhi: Hakuhodo Data Labs’ eGenie, a unified commerce intelligence platform, showcased its latest capabilities at NRF 2026 at the ...
