New Delhi: Oshea Herbals has marked a major milestone in its brand journey with the nationwide rollout of its television commercials across cinema halls, now live on 700+ screens across India. The TVCs are being showcased in selected PVR and INOX multiplexes as well as standalone theatres, in association with UFO Cine Media Network, spanning seven key states.
The on-screen presence covers West Bengal, Bihar, Punjab, Maharashtra, Andhra Pradesh, Telangana, and Kerala, placing Oshea directly in front of a captive, high-attention audience. The brand’s Facewash and Sunscreen TVCs are being played before movie screenings and during intervals, ensuring consistent visibility and strong recall throughout the cinema experience.
This theatre-first rollout underscores Oshea Herbals’ growing focus on immersive, high-attention brand exposure, particularly in markets where the brand already enjoys strong retail traction. By leveraging cinema halls, Oshea is engaging consumers at moments when attention is undivided and the environment is emotionally charged, allowing brand messaging to land with greater depth and impact.
Speaking on the initiative, Yash Kundlia, Co-Founder, Oshea Herbals, said, “Cinema remains one of the most powerful storytelling environments in the country. When people are inside a theatre, their attention is uninterrupted and their engagement is genuine. For us, this presence is about context and credibility rather than sheer visibility. Our facewash and sunscreen are everyday products, but they address very real skin concerns faced by Indian consumers. Showing them on the big screen places Oshea in a space of trust, scale, and seriousness. It reinforces our belief that the brand belongs in everyday routines as well as in large, national moments.”
He further added, “Being present across 700+ screens in seven diverse states allows us to speak to India in a format people naturally connect with. This visibility works in tandem with our strong retail network and expanding digital presence. The objective is long-term recall, stronger store-level consideration, and reinforcing Oshea as a dependable, science-led personal care brand.”
The theatrical TVC rollout aligns with Oshea Herbals’ broader growth strategy, blending offline strength, experiential visibility, and mass-reach platforms. With an established presence across general trade, modern trade, and exclusive brand outlets, cinema visibility serves as a powerful reinforcement at the awareness and consideration stage of the consumer journey.
As Oshea Herbals continues to scale across markets, initiatives like this underline the brand’s commitment to investing in platforms that command attention, build credibility, and create lasting brand impressions.
