Neelav Bose joins Publicis Groupe’s Zenith as Chief Strategy Officer
Publicis Groupe has appointed Neelav Bose as its new Chief Strategy Officer with Zenith Optimedia. He previously worked for Mindshare ...
Challenges of Diminishing Margins in the Advertising Business
There was a time in the golden era of advertising during the late last century (1975-1995) when high ranking management ...
Nimesh Shah returns to Madison Digital as General Manager
Mumbai: Madison World’s digital unit Madison Digital has announced the return of Nimesh Shah as General Manager for Madison Digital. ...
Campaigns from APAC stand out for their focus on sales growth as well as building brand awareness: Warc Awards
Mumbai: After a period of post-pandemic disruption, there’s a return to fundamental, results-driven strategies that solve real business problems. Campaigns ...
Bridgers PR bags corporate communications mandate of GUVI
Bridgers PR has won the corporate communications mandate of GUVI, an IIT-M & IIM-A incubated vernacular Ed-tech platform, following a ...
IPL 2024: Star Sports’ social handles received 1 bn views, reaching 100 mn unique users
Mumbai: The broadcaster celebrated the cricket festival nationwide with diverse experiences for fans through on-ground and social platforms. With experts, ...
Livpure’s new TVC uses an elephant as a metaphor
MUMBAI: Livpure, a consumer electronics brand has launched a TVC. to introduce its new Livpure Allura Premia water purifier that ...
E-commerce sites are missing 28% added profits at every transaction: Xuno
Mumbai: India's e-commerce industry is on a rise, driven by the middle class and increasing disposable income. With 900 million ...
Mamaearth and Swiggy Instamart partner for #GoGreen on World Environment Day
Gurgaon: Mamaearth has partnered with Swiggy Instamart for a special sampling activity in Delhi NCR to celebrate World Environment Day. ...
Junglee Music obtains rights for ‘Sarfira’ starring Akshay Kumar and directed by Sudha Kongara
Junglee Music secures music rights for the Hindi film "Sarfira" backed by Abundantia and Cape of Good Films, with 2D ...
