MUMBAI: Livpure, a consumer electronics brand has launched a TVC. to introduce its new Livpure Allura Premia water purifier that comes with an embedded service of 30 months. The ad campaign, which will air on Star Sports during the T20 World Cup and other news channels (Hindi and Regional), makes use of a light-hearted approach to highlight the complexities of maintaining a regular water purifier, by using Elephant as a metaphor!
The TVC opens with a man in different parts of the citystrolling with an elephant. Onlookers are making fun of him with reactions that perfectly capture the absurdity of the situation. He enters the home and his wife expresses her disappointment. The major reveal happens when we see he was all along carrying a normal water purifier.
The message is that just like the unexpected challenges of caring for an elephant, maintaining a normal water purifier can be a real burden. That’s where the Livpure Allura Premia steps in by offering a solution.
Livpure’s brand ambassador Sachin Tendulkar arrives on the scene with a solution: the Livpure Allura Premia. The former batsman emphasises the product’s key proposition – 30-months of free maintenance warranty. The commercial concludes with the couple happily embracing their new Livpure Allura Premia, leaving the elephantine burden behind.
In March, Livpure had launched the proposition of embedded service. Allura Premia – the latest new launch in the water purifier category beyond its product benefits gives the consumer a 30-month free service warranty. The aim was to solve a big pain point of the Indian consumer around the cost of maintaining a water purifier.
Livpure emphasises Allura Premia’s advanced 10-stage filtration process, ensuring the complete removal of viruses and bacteria. Additionally, the copper and alkaline features highlight the product’s aim to not only clean but also healthy and refreshing drinking water. The TVC concludes with the message: “Choose Livpure Allura Premia for a convenient and superior water purification experience, leaving the maintenance hassles behind.”
Rakesh Kaul MD Livpure, said, “At Livpure, we firmly believe that one’s access to clean water is everyone’s right. We strive for making water more inclusive and affordable to people at large. This is the reason why we developed the Livpure Allura Premia that comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household,”
With a vision of providing products that are crafted for everyone’s well-being, Livpure offers a comprehensive range of water purifiers, air coolers, kitchen appliances, mattresses, and other sleep solutions.
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