WPP, Google Cloud expand AI alliance with new marketing and creative research initiative
Mumbai: WPP and Google Cloud have deepened their strategic partnership with the launch of a frontier AI research initiative aimed ...
Ishan Technologies names Saibal Roy as COO
Ahmedabad: Ishan Technologies, a pan-India ICT and digital infrastructure provider, has appointed Saibal Roy as its Chief Operating Officer (COO), ...
India’s pet care industry sees rapid growth despite remaining nascent compared to global markets: Ayesha Huda, Mars Pet Nutrition India
Mars Pet Nutrition India earlier this year announced the launch of a new digital-first campaign for the PEDIGREE brand in ...
Arcon Homes reimagines real estate advertising with Vineeth & Dhyan Sreenivasan campaign
Mumbai: In a category traditionally dominated by property walkthroughs, amenity showcases and feature-led messaging, Arcon Homes has launched a new ...
The Subscription Price War Is Over. Regional OTT Won By Being Closer, Not Cheaper
The battlefield has shifted, and most of the industry has not quite caught up to what that actually means. New ...
Cannes Lions 2026 announces penultimate day winners; Greece secures historic first Grand Prix
Mumbai: The Cannes Lions International Festival of Creativity announced winners across seven key categories on the penultimate day of the ...
Dvara KGFS Digital Services names Ramkumar Ratnam as Chief Executive Officer
Mumbai: Dvara KGFS Digital Services, a subsidiary of Dvara Kshetriya Gramin Financial Services (Dvara KGFS) focused on building digital infrastructure ...
India Ends Another Day Empty-Handed at Cannes Lions 2026
Cannes - France: India's wait for fresh honours at the Cannes Lions International Festival of Creativity continued for a second ...
WOO launches Global OOH Audience Measurement Guidelines 2.0 to strengthen industry standards worldwide
Mumbai: The World Out of Home Organization (WOO) has officially launched Version 2.0 of its Global OOH Audience Measurement Guidelines ...
Titus Upputuru’s The Midnight Therapist selected at New York Indie Shorts Awards
Mumbai: Award-winning advertising filmmaker Titus Upputuru’s latest short film, The Midnight Therapist, has been officially selected by the New York ...
