Tokyo: Hakuhodo Inc., the Tokyo-headquartered integrated marketing and innovation company, has acquired a majority stake in Mumbai-based independent integrated digital agency Auburn Digital Solutions through its wholly owned subsidiary AdGlobal360 India Private Limited (AGL).
The acquisition marks a significant step in Hakuhodo Group’s global digital growth strategy, enhancing its technology-enabled and data-driven marketing capabilities in India while expanding its presence across other high-growth international markets.
Founded in 2013, Auburn Digital Solutions has established itself as a leading independent digital marketing company in India, offering integrated services spanning performance marketing, digital media operations, SEO, social media marketing, creative production, and technology solutions. The agency serves clients across India, the UAE, and Singapore.
Hakuhodo said the partnership combines its global marketing expertise and Sei-katsu-sha Centric Mindset (people-first approach), AdGlobal360’s digital transformation capabilities, and Auburn’s regional digital strengths to deliver comprehensive, technology-driven marketing and business solutions across the three markets.
The move comes as India continues to emerge as one of the world’s fastest-growing digital economies, driven by rapid technology adoption, evolving consumer behaviour, and increasing investments in digital transformation.
Commenting on the development, Ashish K Tripathi, Managing Director, Auburn Digital Solutions, said, “Joining the Hakuhodo Group marks a defining milestone in Auburn’s journey. Hakuhodo’s global legacy, deep understanding of sei-katsu-sha, and commitment to innovation provide an exceptional foundation for our next phase of growth.”
Harsh S Kedia, CEO, Auburn Digital Solutions, added, “Digital transformation in the era of automation and AI will play a crucial role in future business growth plans for the organization. We aim to fulfill growing market demand with this handshake.”
Sharing the strategic rationale behind the acquisition, Akihiko Imai, Director & Senior Corporate Officer, Hakuhodo Inc., and President, Hakuhodo International, said, “In India, a digital economy that is evolving at breakneck speed, Auburn has built a solid track record and a robust foundation. Their exceptional digital expertise and sharp insight into changing sei-katsu-sha behavior resonate deeply with the Hakuhodo Group’s vision to be a Sei-katsu-sha Value Design Company. This strategic partnership marks the next stage in the evolution of our data-driven marketing. By integrating technology with a deep understanding of sei-katsu-sha, we are confident in our ability to provide new value and drive business growth for our clients in this market.”
Headquartered in Mumbai, Auburn Digital Solutions employs approximately 300 people and has operations across India, the UAE, and Singapore. The company provides end-to-end digital marketing services, including performance marketing, media operations, search engine optimisation, social media marketing, creative production, and technology solutions.
With the acquisition, Hakuhodo Group aims to further strengthen its digital marketing footprint in India while leveraging Auburn’s regional expertise to accelerate innovation and deliver enhanced value to clients navigating an increasingly technology-driven marketing landscape.
