E-commerce, FMCG spend the most on influencer marketing: Kofluence Influencer Marketing Report 2024
Mumbai: E-commerce and FMCG spend the most on influencer marketing. E-commerce accounts for 27 per cent of influencer marketing spends. ...
GenY Medium wins digital mandate of C.R.I. Pumps
Digital marketing solution provider, GenY Medium has announced a new partnership with C.R.I. Pumps, a distinguished fluid management solution provider ...
Improvements in customer experiences have come to a standstill for Life Insurance brands: Hansa Research
Mumbai: Hansa Research has released its 4th annual edition, Insurance CuES, a survey that lists the top Life Insurance Brands ...
MyGate announces leadership transitions; Co-founder Abhishek Kumar named the CEO
MyGate has completed the financial year with strong revenue growth. The company is presently well capitalized for its next phase ...
India’s influencer marketing industry estimated to reach Rs. 3,375 crore by 2026: EY, Collective Artists Networks’ Big Bang Social Report
Mumbai: Instagram and YouTube are the most preferred platforms for consuming content. 75% of brands expect to consider influencer marketing ...
Punjab Kings co-owner Mohit Burman aims for a 20% revenue boost and 10-12% higher profitability
Mumbai: For this season IPL franchise Punjab Kings co-owner Mohit Burman is targeting a 20% increase in revenue and a ...
coto appoints Ankita Gupta, Digitactix CEO, as new Community Advisor
coto, a community platform, welcomes Ankita Gupta, CEO of Digitactix, as their new Community Advisor, enhancing the team with her ...
Kaizzen secures PR and Communications mandate of LS Digital
LS Digital, a digital marketing transformation (DMT) company, has awarded its PR and communications mandate to Kaizzen, an integrated communications ...
News18 Gujarati Takes the Lead in Election Programming with campaign – Mahasangram
News18 Gujarati, Gujarat’s No.1 Gujarati News Channel began its election coverage under the umbrella campaign Mahasangram, featuring programs ‘Sansad Nu ...
Brands celebrate April Fools’ Day with hilarious campaigns
This April Fool’s Day, several brands have joined the fun of pranking the consumers with innovative techniques. From launching incredible ...
