This April Fool’s Day, several brands have joined the fun of pranking the consumers with innovative techniques. From launching incredible campaigns to hilarious pranks, brands ate and left no crumbs. These are some notable brands’ that blended fun and creativity together in their ad-films.
Ixigo and Abhibus
Ixigo & AbhiBus has launched an April Fools Campaign by Innovating a new technology for travellers to capture their moments with its new drone selfie stick called as FLYFIE. The product has incredible features like voice command, hands-free, follow-me mode and more.
DriveU
DriveU, the largest on-demand car driver service, has announced the launch of the Doppler initiative aimed at restoring peace to the chaotic streets of all the major cities in India. In a move to address the incessant honking that plagues the city’s traffic, DriveU has introduced the Doppler, which is designed to silence angry honkers one lane at a time.
The Doppler, using sound wave tech, detects honking to create a serene driving experience. DriveU’s prank showcases its playful side while highlighting urban challenges. Since April 1st, the Doppler has gained attention, with 1000+ subscribers awaiting the chance to test it and join the fun of April Fool’s Day.
Pocket FM
This April Fool’s Day, Pocket FM has cooked up an audio series that will have animals roaring with laughter or sitting on the edge of their seats – depending on the scene. It was curated with cutting-edge technology and advanced AI capabilities. The audio serious platform released a snippet to tease the listeners with a crime thriller where a detective, a suspect, and a mysterious character have a tense discussion about a murder. It has been wildly packed with fun.
View this post on Instagram
Wahter
The branded water bottle brand, Wahter, has launched a sidesplitting campaign for April Fools’ Day, introducing the whimsical concept of “Beer Flavored Wahter.” In a humorous twist, the launch of aims to blend the love for beer with the necessity of hydration.
In a recent LinkedIn post, Wahter encouraged customers to pre-book Beer Flavored Water bottles. Clicking the link reveals a funny meme, “Jal Lijiye, Thak gaye honge beer dhoondte dhoondte,” adding humor to the beer search.
Farmley
Farmley, the wholesome snacking brand, undertook an April Fool’s Day prank by launching Brain Balm – a “memory boosting” roll on balm made with almonds. The announcement had netizens cracking up over the product which promised to address slice-of-life instances like forgetting passwords, anniversaries, and even where one parked their car in a maze-like mall basement.
The concept behind the prank was to playfully remind people of the often overlooked health benefits of almonds for memory enhancement. The campaign’s humorous approach, with taglines like “No More Forgetting Thousand Passwords Again” and “No More Forgetting to Soak Almonds in the Night,” struck a chord with the audience and had them in stitches.
View this post on Instagram
CoinSwitch
CoinSwitch, the crypto Investing platform, launched a unique awareness campaign through a bounty hunt to educate Indians about scams targeting crypto investors. The initiative, #NoFraudSquad, aims to equip users to identify scams like fake web domains and phishing on social media. Running from March 30 to April 1, the #NoFraudSquad campaign aims to encourage crypto investors in India to be vigilant about their finances. The winners of the bounty hunt will be announced by the company on their social media on April 03, 2023, ten (10) participants can win prizes from a reward pool worth INR 1 lakh.
View this post on Instagram
ClearTax
ClearTax has come up with an innovative marketing campaign to showcase the future of tax filing in India. It unveils a groundbreaking technology, the Smile app, ahead of the 2024 ITR filing season to redefine the tax filing experience for millions of taxpayers across the country. ClearTax believes that while today it may seem like an April Fool’s campaign, it represents what the platform aspires for- the future of taxation. ClearTax will continue to pursue this journey of constant striving and improvement until this progressive solution becomes a reality.
The marketing campaign for the online tax filing platform includes a video featuring ClearTax team members discussing their experience developing the product. They highlight how ClearTax’s AI technology streamlines the ITR filing process. Users can smile for facial analysis and grant biometric data access to link PAN details for swift tax filing. The video reveals the product is operational, with active users. Crafted after research and collaboration with thousands of customers and top brokers, the ClearTax team showcases pride, enthusiasm, dedication, and humor in the video.
Prime Video
Prime Video has unveiled a Jaggu Dada Mode, a faux feature that allows users to watch their favourite shows and movies in the iconic vocabulary of the legendary Jackie Shroff a.k.a Jaggu Dada. The playful hoax planned for April Fool’s Day, gave the audiences a glimpse of what their favourite shows and movies would sound like with this mode turned on, with Jaggu Dada’s dub lending a hilarious touch to each scene. Featuring the evergreen Jackie Shroff, the campaign is written and conceptualized by Bare Bones Collective.
In a parody of a traditional feature ad, B-Town’s beloved Bhidu or Jackie Shroff himself showcased how he would dub over fan-favourite and iconic shows like Pataal Lok and The Family Man, infusing them with his trademark slang. The outcome? Cult dialogues got Bhidu-fied, just like everything else he does.
View this post on Instagram
Campaign Credits
Brand – Prime Video
Creative Agency – Bare Bones Collective
Writers – Anuya Jakatdar, Girish Narayandass, Manaswi Mohata, Rahul Nair, Astle Fernandes
Ajio
The fashion e-retailer, Ajio, has launched FutureFits that can shift the colour, shape, and style as per the wearer’s mood. Blending the fashion and science, Ajio introduces ‘Future of Fashion’ to its customers on this April Fool’s Day.
Blinkit
Blinkit, an online grocery shopping app, has pranked the customers at the expense of Cadbury Bytes lovers.
View this post on Instagram
Bingo! Mad Angles
While April Fool’s day is all about pranks, Bingo! Mad Angles comes with “Phool & Kranti”, offering a Mad solution to get back at pranksters who play the same old pranks year-on-year. The brand has created a ‘Mad Angles Phool’ GIF which people can access by typing in “April Phools Day” into the GIF section of their Whatsapp, Instagram and Facebook Keyboards. This can help the users “Phool” the pranksters too, figuratively and literally.
View this post on Instagram
Pepperfry
Pepperfry is adding a dose of humour and relief to April Fools’ Day with its latest campaign on “Non-Stub” Furniture. Pepperfry comes with turning the pain of toe-stubbing into laughter with its latest campaign. While there may not be a ground-breaking AI solution to prevent toe-stubbing, Pepperfry’s April Fools’ Day campaign video promises a hilarious look at this common household struggle. The brand’s innovation can now predict and warn the users of impending toe collisions. As the brand unveiled a playful take on the perils of home navigation, it turns all the winces into chuckles.
Manforce
Manforce Condoms, from the house of Mankind Pharma, has unveiled a campaign on the occasion of April Fool’s Day. Creating a buzz around the launch of new ‘Manforce Realgasm Condoms’ to detect orgasms with a change of colour, the brand ingeniously addresses the issue of fake orgasms in women.
The video campaign shows a male catching his girlfriend using color-changing condoms for a prank, which is revealed to be an April Fool’s joke by the brand on its website. The video mixes excitement, quirkiness, and fun to engage viewers, helping Manforce Condoms address fake orgasms taboo in relationships, promoting open conversations. Created by Grapes, an integrated communication agency.
