‘The festive season undeniably brings out the best of Indian advertising each year’
The festive season in India has always been a significant and exciting time for advertisers. It's a period when brands ...
‘Cadbury’s campaigns a prime example of how brands can adapt to the changing consumer landscape’
Yes, the festive season in India continues to be a showcase for the best in advertising. With festivities now spanning ...
54 pc Indian consumers prefer hybrid shopping, 84 pc will spend more this year: report
Marketing and monetisation technologies provider InMobi has unveiled key insights from its annual festive trends report, The Marketer’s Guide to the ...
WPP enters into partnership with Sprinklr to create AI solutions for clients
WPP has entered into a strategic partnership with enterprise software company Sprinklr to improve customer experiences. WPP and Sprinklr will create ...
‘Diwali is a time when creativity knows no bounds’
Diwali, the Festival of Lights, undoubtedly continues to be a shining beacon in the world of Indian advertising. It's that ...
‘Brands need to excel in understanding and utilising regional nuances’
Yes, the festive season brings about the best of Indian Advertising on the below reasons: Socially and culturally, people tend ...
‘Great ideas will always be in vogue!‘
Great ideas will always be in vogue! With more mediums and technologies to play with, the amount of fun that ...
CNN’s Call to Earth Day to look at Our Shared Home
CNN will mark its third annual Call to Earth Day on November 28, 2023. Partnering with schools, individuals and organisations ...
Ipsos India announces leadership changes, role elevations
Global market research firm Ipsos has announced a slew of changes at the senior level in India in keeping with ...
Allen Solly says ‘Every Day is Friday’, rekindles Friday Dressing
Casual workwear brand Allen Solly has launched its campaign ‘Every Day Is Friday’ reimagining the essence of fun, freedom and ...
