CNN will mark its third annual Call to Earth Day on November 28, 2023. Partnering with schools, individuals and organisations across the world, CNN will use its global presence to raise awareness of environmental issues and to engage with conservation education.
This year’s theme is Our Shared Home and focuses on the connection between cities and wilderness. Stories will show how people living in urban areas can have a huge impact on both wild environments around the world and the hidden wilderness within our cities.
Over 130,000 people participated in last year’s Call to Earth Day, with events in more than 80 countries. Call to Earth Day is part of Call to Earth, a network initiative launched by CNN in 2019 in partnership with Rolex and its Perpetual Planet Initiative, shining a light on those committed to safeguard our planet for future generations. The award-winning programming has told stories of change-makers, visionaries and ground-breaking projects making a difference to the world.
Call to Earth Day will see special coverage across CNN International and CNN en Español TV networks, digital and social media platforms. The multi-platform content will be complemented by a series of live events. Call to Earth Day content will also air on CNN Arabic and stream on CNN Max in the US.
CNN has worked with Climate Change Education Consultant Kottie Christie-Blick to develop lesson plans for children from the ages of 5 to 17 as a resource for schools and educational bodies taking part in Call to Earth Day. CNN is also partnering with the global schools group Cognita on a student-led video project which will team up CNN content creators with schools to coach them on how to produce an impactful environmental report.
Throughout Asia-Pacific, 19 schools and organisations from 13 different countries have signed up to take part in Call to Earth Day so far. From cleaning up the local environment to upcycling waste products, each have their own unique way of observing the event and highlighting the importance of environmental sustainability.
A half hour documentary ‘Our Shared Home’ will run on November 28 highlighting the conflict between people and the planet’s dwindling wildlife over food, resources, and space for living. Conservation biologist and Rolex Laureate Dr. Krithi Karanth will showcase how her work is striking a balance between leopard, tiger and elephant conservation and India’s position as the most populous country in the world.
In Singapore, primatologist Dr. Andie Ang shows how exponential human population growth exerts pressure on natural resources through her work with critically endangered Raffles’ banded langurs. The programme also explores how the energy crisis and the need to build more renewable energy resources is being balanced with Tasmanian devil protection initiatives in Australia.
CNN’s Connect the World with Becky Anderson will broadcast a 30-minute special from the Jubail Mangrove Park in Abu Dhabi, showcasing the connection between the natural world and cities.
CNN International SVP, Managing Editor of Asia Pacific & Global Head of Features Content, Ellana Lee said, “The impact of human expansion and urban development on the natural world is increasingly profound. On this year’s Call to Earth Day we will examine that collision between cities and the wilderness, and celebrate some of the inspirational people working to find positive solutions to the problems it presents. CNN is in a unique position to highlight these stories, building on the enormous success of our Call to Earth initiative. With COP28 fast approaching, this year’s Call to Earth Day also gives us the perfect stepping off point for our coverage at what will be a vital summit.”
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