Great ideas will always be in vogue! With more mediums and technologies to play with, the amount of fun that brands and creatives are having with our Indian festive season is only going to get better and more engaging.
Recently I remember watching the Dussehra ad made by VW with Ram offering Ravan a lift. The ad ends with ‘Let the good in you drive away the evil’. Beautifully done, nicely shot, fantastic copy and lovely message.
The most delightful Diwali or for that matter any festival campaign, I’ve seen across time and space, is the usage of WhatsApp to share greetings. The static creatives, stickers, gifs, films that are shared irrespective of their visual, conceptual, existential or pixel quality, all lead to a counter message equally competing at multiple levels.
This interaction for me is the most memorable as most of the times we end up just forwarding a message we like that someone else had shared with us, probably a forward in itself.
(Reporting by Riya Sethi.)
