Kansai Nerolac tests paint at 86,000 feet in stratospheric campaign with ULKA
Mumbai: Kansai Nerolac Paints has undertaken what it calls one of the most extreme product demonstrations in Indian advertising, sending ...
Zelio E-Mobility names Divyanshu Agarwal as CEO, effective April 15
New Delhi: Zelio E-Mobility has appointed Divyanshu Agarwal as its Chief Executive Officer, effective April 15, 2026, as the company ...
Vaishali Gupta joins Digital Connexion as Marketing Director after 15-year stint at TCS
Mumbai: Vaishali Gupta has joined Digital Connexion as Marketing Director, marking the end of a 15-year tenure at Tata Consultancy ...
Atomberg taps humour-led storytelling with Jackie Shroff to drive sharper brand recall
Mumbai: Atomberg Technologies' campaign features Jackie Shroff. The campaign stands out as an innovative and culturally rooted communication idea by ...
HMD ropes in Raghav Juyal to drive the next wave of Smartphone innovation
MUMBAI: HMD has announced an exciting partnership with Raghav Juyal, the entertainer who continues to redefine storytelling across the big ...
Nagarro appoints Prateek Aggarwal as CFO and member of the Management Board
Delhi: Nagarro SE has announced the appointment of Prateek Aggarwal as Chief Financial Officer (CFO) and member of its Management ...
Amagi, ADAMS in strategic partnership to accelerate digital transformation and FAST distribution in Latin America
MUMBAI: Amagi, which works in SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership and official ...
Dish TV reinforces value proposition with ‘Always-On’ campaign focused on hassle-free viewing
Mumbai: Dish TV India Ltd has unveiled a new advertising campaign built around the thought, ‘Kuch chhota sa karne par, ...
The Quick Commerce Illusion: Are Brands Trading Long Term Equity for Short Term Growth?
I came across an article in a leading national newspaper talking about how quick commerce is becoming the new playground ...
Media Sales is Broken — Why Strategy, Not Inventory, Will Drive the Next Revenue Wave
Let me start with a blunt truth. Media sales, as we know it, is broken. Not because there is no ...
