Usha International extends partnership with the Mumbai Indians women&#8217;s team for WPL 2024

Mumbai: My11Circle, RuPay, Angel One, and Ceat will be IPL sponsors. They have paid a total of Rs. 1,485 crore. ...

Vivify Asia looks to redefine creative experiences in brand activation with new brand identity

Mumbai: Vivify Asia, which offers creative production and technology solutions has rebranded to Vivify Stories. The company focusses on crafting ...

DDFreedish Auction Day 4: Prasar Bharati gains Rs 125 crores from eight channels

On the fourth day of the DD FreeDish auction for MPEG-2 slots, eight channels secured positions in Bucket D, which ...

The digital era is over rated for its uniqueness: Ashish Mishra, CEO – Interbrand India & South Asia

Brand consultancy Interbrand, completed 10 years in India in 2023. Interbrand has done branding work for Jio, Godrej, Britannia, Infosys, ...

Invcent.com to address TV inventory buying needs of agencies and clients

Collective Consulting has unveiled Invcent.com (pronounced ‘Incent’ - the ‘V’ is silent), a global marketplace SSSP (self-serve supply platform), to ...

There should be a clear distinction between brand extension and restricted product: ASCI and the DoCA on Surrogate Ads

Mumbai: The Advertising Standards Council of India (ASCI) and the Department of Consumer Affairs (DoCA) collaboratively convened an interactive consultation ...

McDonald’s on boards Meta’s Priya Rege Jaggi as Associate Director of Marketing

McDonald’s has named Priya Rege Jaggi as its new Associate Director of Marketing. Her most recent position was Head, Consumer ...

Ajay Rao joins Outlook Publishing as Vice President – South and National Head – Growth Vertical

Outlook Publishing (India) Pvt. Ltd has roped in Ajay Rao as new Vice President (South) and National Head – Growth ...

Usha International extends partnership with the Mumbai Indians women’s team for WPL 2024