‘Reasonable potential for the average ad rates to surge in regional markets’
Mitul Sangani, CEO – Regional News Cluster, Network18, is busy chalking out plans in his expanded remit since May, covering ...
ABP News to address issues faced by common man with ‘Public Interest’
ABP News, a Hindi news channel, has announced the launch of its prime time show, 'Public Interest'. Premiering on 17th ...
Sirca Paints highlights USP of its PU Polish Range in latest ad
Sirca Paints, the Italian wood coatings and wall textures brand, has launches two TVCs created by DigiStreet Media, featuring Manoj ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
Scarecrow M&C Saatchi onboards Samera Khan to head planning
Scarecrow M&C Saatchi has announced the appointment of Samera Khan to head the agency's creative strategy and planning initiatives as ...
Anzu and IAS launch measurement solution to validate 3D in-game media quality
Anzu, an intrinsic in-game advertising solution, and Integral Ad Science (IAS), a global media measurement and optimisation platform, have today ...
Ultimate Table Tennis onboards Stupa Sports Analytics as data partner
Ultimate Table Tennis has onboarded Stupa Sports Analytics, a homegrown global sports tech start up as the official Data Partner ...
Hoopr inks partnership with Illusto
Hoopr, a music licensing platform, has announced its partnership with Illusto, a cloud-based video editing solution. This collaboration aims to ...
Dandelooo inks package deal with Youku
Dandelooo, a French animation production and distribution company, has announced a deal for several of its animated series. The package ...
Eurosport India set to broadcast Junior Badminton League S2
Eurosport India is all set to broadcast the second season of Junior Badminton League, which is scheduled to begin from ...
