Sirca Paints, the Italian wood coatings and wall textures brand, has launches two TVCs created by DigiStreet Media, featuring Manoj Pahwa. Titled “Sirca Hai to Shaan Hai,” the ads highlight the unique selling points of Sirca’s PU Polish range.
To amplify the reach of the campaign, the brand has partnered with over 100 influencers and aired the commercials nationally on major TV channels, targeting audiences across different languages and regions.
Apoorv Agarwal, Joint Managing Director of Sirca Paints, said, “We aimed to deliver our message with humor, and the team successfully achieved the envisioned output. The positive responses received from key stakeholders are a testament to the campaign’s effectiveness.”
“Working on this project has been an absolute joy ride. We are thrilled with the launch of these two TV ads as they promise viewers a delightful experience in a combination of humorous situations & clever messaging. Breaking away from the conventional approach of diving straight into a selling spree, the idea was to create a funny twist in the ads to engage audiences, bringing laughter and entertainment while capturing the essence of Sirca’s PU Polish range. From nitty gritties to major elements, all components were well thought out and were seamlessly incorporated with on-point art direction. We hope that the ad films get their share of love from the market,” said, Darpan Sharma, CEO and Strategist of DigiStreet.
