Paragon awards integrated PR mandate to 80dB Communications
Footwear major Paragon has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and ...
Prega News partners Jigsaw to create brand extensions PregaHope and PregaHappy
Brand strategy and design player Jigsaw Brand Consultants has partnered Mankind Pharma’s Prega News, for the launch of brand extensions ...
Siyaram’s picks Grapes for digital duties
Grapes, an integrated communications agency, has won the digital mandate for fabric major Siyaram’s. The mandate was won after a ...
Reliance Retail’s fashion brand Yousta partners Mullen Lintas
Youth-focused fashion brand Yousta from Reliance Retail has chosen Mullen Lintas Mumbai as its creative agency of record following a ...
Bingo Mad Angles wants to know ‘Uss raat kya hua tha’
ITC’s snack brand Bingo Mad Angles launched a recent GenAI campaign asking consumers ‘Uss raat kya hua tha?’ Conceptualised by ...
Acko brings back Munna and Circuit to challenge traditional health insurance plans
Tech-first insurer Acko has launched its new health insurance product - Acko Platinum Health Plan. For the launch campaign, the ...
Mother’s Recipe picks Bang In The Middle for creative duties
Desai Foods, the owner of the Mother’s Recipe – a leading brand of pickles, condiment pastes, chutneys and papads – ...
Monginis hires Creative Inc. for NCR and Jaipur post multi-agency pitch
Creative Inc. has been selected by bakery chain Monginis as its agency for NCR and Jaipur post a multi-agency pitch. ...
Opinion: Media in the Mirror
From the annals of history to the throbbing heart of modern India, resistance has been a companion for those seeking ...
The print media will emerge stronger by our actions: Srinivasan Swamy, Chairman, Audit Bureau of Circulation
Srinivasan K Swamy, CMD of RK Swamy Limited, has been unanimously elected as the Chairman of Audit Bureau of Circulations ...
