Tech-first insurer Acko has launched its new health insurance product – Acko Platinum Health Plan. For the launch campaign, the company brought back two beloved characters from Hindi cinema, Munna Bhai and Circuit.
Directed by the filmmaker Rajkumar Hirani, the campaign titled ’Health Insurance ki Subah ho Gayi Mamu’ sees Sanjay Dutt and Arshad Warsi reprise their roles and question the health insurance system.
Zero Waiting Period:
https://www.youtube.com/watch?v=QvGmPRvKX34
Full Disclosure:
https://www.youtube.com/watch?v=HLG9sgDxzzk
100% Bill Payment:
https://www.youtube.com/watch?v=Mrpy9WGrsi4
Solid Wala Health Insurance:
ACKO Se Top Up:
Scan and Claim:
Ashish Mishra, EVP – Marketing, Acko, said, “Munna and Circuit have always challenged the status quo in their unique style. This fits perfectly with what we have also been trying to do at Acko. While building the product, we genuinely focused on simplifying health insurance and removing all the pain points that customers have to face. We are grateful to Mr Hirani for bringing his unique style of storytelling of explaining complex issues easily to this ad campaign. We would also like to thank our partners at Leo Burnett, who have worked tirelessly to bring this to life.”
The campaign brings alive the chemistry and banter between Dutt and Warsi, and focus on educating the audience on zero waiting period, 100 percent bill payment, the benefits of providing full disclosures of ailments for a stress-free claim process, and ease of filing claims.
Vikram Pandey, National Creative Director, Leo Burnett India, said, “This was one of those ideas that everyone thought was fantastic but unachievable. Munna-Circuit helping people by challenging the age-old norms of the health insurance category seemed perfect. But getting Sanju, Arshad, and Raju Hirani to create the next episode of the Munna Bhai series, that too for an advertising campaign, seemed impossible.”
“Luckily, in Acko, we have a brave marketing team that works with us as partners. They pulled all the stops to make this happen. When we got the trio together, they were equally excited to be back again. It was the most amazing shoot I have been part of. Watching their chemistry play out was an absolute treat for a Bollywood buff like me. I am sure the audience will enjoy it as much as I did. Bole toh maja aane wala hai, maamu!” he added.
Feedback: [email protected]
