Roku and Nielsen forge multiyear data partnership to transform TV measurement
Mumbai: Nielsen and Roku have announced a multiyear agreement to integrate Roku’s streaming data with Nielsen’s measurement products, aiming to ...
Green Gold Animation partners with Faber-Castell India to expand Chhota Bheem’s licensing footprint
Hyderabad: Green Gold Animation, India’s leading animation and character entertainment company, announced a landmark licensing partnership with Faber-Castell India, marking ...
REA India names Kapil Goswami as Chief Growth and Marketing Officer
Mumbai: REA India, a PropTech company and parent organization of Housing.com, announced the appointment of Kapil Goswami as Chief Growth ...
Girish Srikrishna Paranjpe named as Chairperson at Mphasis
New Delhi: Mphasis, a global AI-led, platform-driven technology solutions provider, announced the appointment of Girish Srikrishna Paranjpe as Chairperson of ...
Hindustan Unilever elevates Tejas Chaudhari as Lead – Quick Commerce
Mumbai: Hindustan Unilever (HUL) has elevated Tejas Chaudhari to the role of Lead – Quick Commerce (National Account Manager). Prior ...
Martech & Revenue Attribution: Beyond Last Click to Predictive Value Paths in 2026
In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites, ...
Parle-G’s Lohri campaign celebrates heritage, family bonds and cultural roots
Mumbai: Parle-G has unveiled its latest festival film for Lohri, exploring the values, heritage, and responsibilities that bind generations. Conceptualised ...
Why Creator – Led Campaigns are beating traditional media
When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking ...
Bishwarup Chakrabarti joins Dentsu as General Counsel for South Asia
Mumbai: Dentsu has appointed seasoned legal professional Bishwarup Chakrabarti as its General Counsel for South Asia, strengthening the group’s legal ...
Priyanka Vishnoi Takes Charge as Head of Marketing at Liberty Shoes
Mumbai: Liberty Shoes Ltd. has appointed marketing leader Priyanka Vishnoi as its new Head of Marketing, strengthening its leadership team ...
