IPL 19 celebrity ads see 71% category concentration, 68% advertiser share: TAM Sports
Mumbai: Celebrity-backed advertising continued to command a significant share of IPL advertising during Season 19, with film stars and sports ...
Truecaller Ads unveils ‘Call-to-Cart’ to turn communication moments into commerce
Mumbai: Truecaller Ads has announced the global launch of Call-to-Cart, an AI-powered commerce solution designed to transform everyday communication touchpoints ...
Integral Ad Science introduces episode-level podcast pre-bid optimization via The Trade Desk
Mumbai: Integral Ad Science (IAS) has announced the launch of a new episode-level pre-bid optimization solution for programmatic podcast audio ...
NDTV tops Reuteurs Institute Digital News Report India weekly reach rankings for the sixth year in a row
Mumbai: NDTV has once again emerged as the leading news brand in the India weekly reach rankings of the Reuters ...
Sushant Sinha’s Desh Ki Pathshala on News18 India makes bumper debut, tops digital charts
Mumbai: News18 India's newest prime-time offering, Desh Ki Pathshala with Sushant Sinha, has made a stellar debut, quickly emerging as ...
Otherland Galle names Jazib Husain as General Manager ahead of opening
Bengaluru: Otherland Hotels has appointed Jazib Husain as General Manager of Otherland Galle, the lifestyle hospitality collective’s debut international property ...
YES Germany names Dr. Latika Chaudhary as CEO – Sales & Marketing
New Delhi: YES Germany Education Consultants Private Limited has appointed Dr. Latika Chaudhary as its Chief Executive Officer – Sales ...
Maya Research raises $1.9 million from South Park Commons to build voice interface for the world
Mumbai: Maya Research, an AI startup focused on building conversational voice interfaces for emerging markets, has raised $1.9 million in ...
Illustrake bags Digital Mandate for Global Healthcare Brand TENA
Mumbai: Illustrake Digital Marketing Services Pvt. Ltd. has been appointed as the digital marketing partner for TENA, the global incontinence ...
Times Now Navbharat appoints Rubika Liyaquat as Senior Executive Editor – TNNB and VP – Special Projects
Mumbai: Times Network’s Times Now Navbharat has appointed senior journalist and television anchor Rubika Liyaquat as Senior Executive Editor – ...
