Mumbai: Luxury Maison Bvlgari has announced Bollywood actor Shahid Kapoor as its first-ever Friend of the House for fragrances in India, marking the brand’s first fragrance partnership with a male personality in the Indian market.
The association represents a significant milestone for Bvlgari as it strengthens its presence in India’s growing luxury and premium fragrance segment through a collaboration that aligns with the Maison’s identity of elegance, individuality and timeless appeal.
Shahid Kapoor joins Bvlgari as an artist whose charisma, versatility and confidence reflect the values of the luxury house. As Friend of the House, he will represent a curated selection of Bvlgari’s iconic fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections.
The Bvlgari Man collection celebrates the dynamic relationship between man and nature, with each fragrance inspired by the power and energy of natural elements. Meanwhile, the Le Gemme collection draws inspiration from rare gemstones and reflects Bvlgari’s craftsmanship and olfactory artistry.
Commenting on the association, Shahid Kapoor said, “I’ve always believed that fragrance is an extension of one’s personality. What stood out to me about Bulgari is how every scent feels distinctive, confident, and memorable in its own way. I am delighted to begin this journey with the Maison.”
The partnership reflects Bvlgari’s continued investment in India as a strategic luxury market and highlights the growing relevance of premium fragrance experiences among Indian consumers.
By bringing together one of India’s most recognised actors with its globally celebrated fragrance collections, Bvlgari aims to deepen consumer engagement and strengthen its position in the evolving luxury beauty and lifestyle landscape.
