Meesho launches a Gen-AI powered Conversational Voice Shopping Assistant
Mumbai: Meesho has announced the launch of “Vaani - Your Meesho Dost”, India’s first Gen-AI powered conversational voice shopping assistant ...
India’s microdrama market set to grow 50% annually, driven by Tier-II/III adoption, AI production and UPI AutoPay payments: FICCI EY Report
MUMBAI: The FICCI EY report noted that India’s micro-drama market was valued at INR6.5 billion in 2025. It is expected ...
Advertiser behaviour will influence print ad products: FICCI EY Report
Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact ...
Release windows will get redefined: FICCI EY Report
Mumbai: Release windows will get redefined says the FICCI EY Report. OTT release windows have shortened over the past two ...
Intellectual Property allows work to live beyond the moment of creation and create value that endures: Bindu Subramaniam, SaPa
Bindu Subramaniam has been serving as Co-founder and CEO at SaPa in Schools (Past President STN South Asia). Her journey ...
Aditya Birla Group–led consortium acquires RCB for $1.8 billion
Mumbai: A consortium led by the Aditya Birla Group, along with The Times of India Group, Bolt Ventures (David Blitzer) ...
Amazon MX Player unveils ‘Billionaire’, ropes in Arjun Rampal for upcoming original series
Mumbai: Amazon MX Player has announced its upcoming original series Billionaire, headlined by Arjun Rampal, marking a significant addition to ...
Sanspareils Greenlands launches ‘Ready Is Overrated’ campaign with Adarsh Gourav to strengthen performance-led positioning
New Delhi: Sanspareils Greenlands (SG) has unveiled its latest campaign, ‘Ready Is Overrated’, as it sharpens its focus on performance-led ...
JAKSON Group partners with Sourav Ganguly to strengthen sustainable growth push
Mumbai: JAKSON Group has announced its first-ever brand ambassador partnership with Sourav Ganguly, as part of its strategy to reinforce ...
Cleartrip launches ‘Chidhiya Udd’ campaign to drive #NationOnVacation summer sale
Mumbai: Cleartrip, a Flipkart group firm, has unveiled its latest campaign for the fourth edition of its flagship summer sale, ...
