Mumbai: Eros Innovation, a global Sovereign AI and Cultural Intelligence technology company, has announced a strategic partnership with RunnTV, an independent FAST (Free Ad-Supported Streaming TV) platform, to launch and distribute Eros Universe FAST channels across international markets.
As part of the collaboration, Eros Innovation will introduce two dedicated FAST channels — Eros Universe Bollywood Cinema and Eros Universe Entertainment — featuring content from its extensive entertainment library. The channels will be powered by RunnTV’s FAST technology infrastructure and distributed across connected TV platforms, smart TV OEMs and OTT ecosystems globally.
The new channels will showcase Eros’ catalogue of more than 11,000 films, including Bollywood blockbusters and regional cinema, providing audiences worldwide with access to Indian entertainment through an ad-supported streaming model.
The partnership forms part of Eros Innovation’s broader digital distribution strategy, aimed at expanding its global presence and leveraging the growing FAST and connected TV ecosystem.
Commenting on the partnership, Kumar Ahuja, Group Chief Operating Officer, Eros Innovation, said, “FAST is redefining how audiences consume premium content, and this partnership marks an important step in our journey to make Eros’ rich content library more accessible to viewers worldwide, creating dedicated destinations for high-quality Indian entertainment,” said Kumar Ahuja, Group Chief Operating Officer, Eros Innovation. “We also plan to expand our FAST channel portfolio in the coming months as we continue to scale globally.”
Through the collaboration, Eros Innovation will leverage RunnTV’s end-to-end FAST capabilities, including channel creation, playout, monetisation and analytics, enabling scalable deployment and distribution across global markets.
Manish Sinha, Founder and CEO, RunnTV, said, “We are excited to collaborate with Eros and support their expansion into the FAST ecosystem,” said Manish Sinha, Founder and CEO, RunnTV. “Eros’ iconic content library, combined with our technology and distribution capabilities, will enable the creation of compelling, high-quality FAST channels for global audiences. This partnership strengthens our commitment to helping content owners unlock new revenue streams and reach through FAST.”
The partnership aims to strengthen the FAST ecosystem by bringing premium Indian content to a wider connected TV audience while creating new opportunities for advertisers through brand-safe and data-driven advertising solutions.
With ad-supported streaming gaining momentum globally, FAST platforms are emerging as a key avenue for content owners to expand audiences, build new revenue streams and improve content monetisation.
Eros Innovation said the partnership aligns with its vision of building a global Cultural Intelligence ecosystem through its proprietary AI platforms and extensive cultural content assets. The company operates across areas including media, education, healthcare, creator economy and enterprise AI solutions.
At the core of Eros Innovation’s technology ecosystem is the Eros Large Cultural Model (LCM) family, including Eros LCM-Vision, Eros LCVM-Voice and Eros LCMM-Music, developed in collaboration with the Indian Institute of Technology Madras. The models are built on a proprietary corpus of rights-cleared cultural data derived from decades of entertainment and cultural content.
Through platforms such as Eros Universe, Eros Brahmand, Eros AI Vidya, Eros Music World, Eros Wellness and Eros Experiences, Eros Innovation aims to create, preserve and responsibly commercialise cultural intelligence at scale.
