Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)
India’s digital advertising ecosystem surged at an exceptional pace in 2025, with ad impressions more than doubling in just nine ...
Bigg Boss Season 19 sets new benchmarks in reach and watch-time on JioHotstar and COLORS
Mumbai: Bigg Boss Season 19 has reaffirmed its status as India’s most powerful reality franchise, delivering record-breaking performance across JioHotstar ...
Unicommerce names Gaurav Juneja as Chief Revenue Officer
New Delhi: Unicommerce, an e-commerce enablement SaaS platform, has announced the appointment of Gaurav Juneja as its Chief Revenue Officer ...
The Oscar Awards to shift over to YouTube from ABC in 2029
Mumbai: The Academy of Motion Picture Arts and Sciences and YouTube signed a multi-year deal that will give YouTube the ...
Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report
Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform ...
esports athlete Mortal joins Royal Challenge Packaged Drinking Water’s new campaign
MUMBAI: Naman Mathur, popularly known as Mortal has joined cricketing star Smriti Mandhana, youth icon Rannvijay Singha, and rapper Srushti ...
The Power of Regional and Short-Form Video Content in India’s Digital Growth Story
India's digital growth story is increasingly being written in multiple languages, with regional and short-form video content playing a pivotal ...
In 2026, TechnoSport prioritises climate-ready performance wear with localised marketing and consumer education: Patralika Agrawal
TechnoSport is a home-grown activewear brand. It has launched their largest flagship store in Hyderabad, alongside their new campaign ‘Stronger ...
Unilever Elevates Leandro Barreto as Global CMO; Esi Eggleston Bracey to Exit in January 2026
Unilever today announced a significant realignment of its global marketing leadership structure, a move aimed at accelerating its enterprise-wide transformation ...
A stage for your passion: Zee Telugu announces grand auditions for ‘Aata 2.0’ in Hyderabad!
Hyderabad: Zee Telugu, the channel that introduced some of the most talented dancers to the Telugu industry through its acclaimed ...
