Startups are throwing out the old Ad rulebook- How emerging brands are reshaping Ad norms
For decades, advertising followed its own sacred scripture: Build one big campaign. Blast it across mediums. Buy enough GRPs. Pray ...
Sapna Choudhary joins JD Noida Ninjas as Brand Ambassador ahead of UPKL Season 2
Mumbai: JD Noida Ninjas, a franchise of the Uttar Pradesh Kabaddi League (UPKL), have announced popular Haryanvi singer, performer and ...
Gulf News appoints Manifest Marketing Management LLC to expand agency network in India
Mumbai: Gulf News has appointed Manifest Marketing Management LLC, Dubai, to develop and expand its agency and advertiser network in ...
Prime Video premieres Maddock Films’ horror-comedy Thamma globally today
Mumbai: Prime Video, India’s leading entertainment platform, announced today the exclusive global streaming premiere of the supernatural horror-comedy Thamma, produced ...
JioSaavn unveils Replay 2025, mapping India’s audio preferences and listening trends
Mumbai: JioSaavn, an audio streaming service with over 100 million MAUs, has launched Replay 2025, its annual data-driven recap highlighting ...
Havas launches experiential marketing Arm Havas Play in Belgium with DIGIZIK acquisition
Mumbai: Havas has announced the acquisition of DIGIZIK, a pioneering agency specialising in entertainment, music and culture, marking the launch ...
Bata India partners One Source to strengthen corporate reputation and leadership visibility
Gurugram: Bata India has partnered with integrated marketing consultancy One Source to strengthen its corporate communications and drive strategic reputation-building ...
69% of SMBs in India already use digital advertising, and another 27% plan to adopt it within three years: Primus Partners
Mumbai: Primus Partners has unveiled its latest report, Empowering Small Businesses through Digital Advertising, a comprehensive study based on a ...
Yes Madam onboards Tanya Mittal for Digital Campaign promoting Korean at-home salon services
New Delhi: At-home salon services platform Yes Madam has partnered with Bigg Boss contestant Tanya Mittal for a new digital ...
Warner Music India names Ashok Parwani as Head of Music for South India
Chennai: Warner Music India has announced the appointment of industry veteran Ashok Parwani as Head of Music for South Indian ...
