Mumbai: Infinix has announced K-pop girl group ITZY’s member YUNA as its first-ever Global Brand Ambassador, marking a significant milestone in the brand’s global journey. The announcement coincides with the worldwide debut of the NOTE 60 SERIES, Infinix’s annual flagship launch, signalling a strategic push into a new era of innovation, style and premium positioning.
The partnership reflects Infinix’s “Joy Tech, Beyond Limits” philosophy, reinforcing its commitment to empowering a new generation of users through creativity, individuality and innovation. By joining forces with YUNA, the brand aims to connect more deeply with young, tech-savvy consumers across international markets.
“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!” said YUNA, Global Brand Ambassador for Infinix.
As a global K-pop icon and the youngest member of ITZY, YUNA has built a strong international following through her confidence, reinvention and dynamic stage presence. Infinix said her vibrant personality and fearless ambition align with its focus on flagship performance, refined design and continuous innovation.
The collaboration represents a broader strategic evolution for Infinix as it seeks to strengthen its appeal in premium segments. By integrating YUNA’s energy with the NOTE 60 SERIES, the company aims to position technology not just as hardware, but as a platform for joy and bold self-expression.
“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” said TT Liu, CMO of Infinix Mobility. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining.”
The timing of the partnership aligns with Infinix’s entry into the premium market, with the NOTE 60 SERIES serving as a flagship vehicle to elevate brand perception globally. Through this collaboration, the company aims to inspire a generation that values individuality, creativity and self-defined expression.
With YUNA as its global ambassador, Infinix plans to amplify its youth-focused narrative while continuing to invest in innovations that enable richer and more immersive smartphone experiences. The brand said the partnership signals a transformative new chapter, centred on blending technology, culture and global youth expression under its “Joy Tech, Beyond Limits” vision.
