Outdated Metrics Cause 12% Marketing Spend Loss to Fraud in Digital Advertising: mFilterIt
Mumbai: mFilterIt, a Made-in-India digital trust and fraud prevention company, has released its latest Ad Fraud Intelligence Report, highlighting the ...
Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed ...
Ageas Federal Life Insurance reveals refreshed brand identity with ‘Har Wada Mumkin’ promise
Mumbai: Ageas Federal Life Insurance today announced the launch of its new brand identity, marking a key milestone in its ...
India’s motor insurance NPS stands at 59%, with 4W scoring 61% and 2W scoring 55%: Hansa Research
Mumbai: Hansa Research, India’s leading consumer insights powerhouse, has expanded its footprint in the insurance ecosystem with the launch of ...
Indian Shoppers lead globally with 14.6% transaction growth, outpacing APAC, Americas, and EMEA: Criteo Report
Mumbai: India emerged as the fastest-growing transaction market globally during Black Friday 2025, according to a new report by Criteo ...
3 out of 4 D2C brands now rely on creators to drive sales: New Playbook by DSGCP, Meta & ViralMint
Mumbai: India’s consumer-brand ecosystem is entering a pivotal decade, driven by a surge of digital-first D2C brands, rising consumption across ...
Ideabaaz sets new benchmark in Indian Television with record-breaking ₹8.5 crore investment deal
Mumbai: Ideabaaz, a startup reality show, is set to make national television history this Sunday with a landmark investment of ...
Touchstone LC taps Team Pumpkin to boost digital marketing and performance in India
Mumbai: Touchstone LC, a global leader in learning and development solutions for regulated, multilingual industries, has appointed Team Pumpkin, a ...
2026 set to be the year of guaranteed income for content creators: Trendweave
Gurugram: The creator economy continues to expand at a phenomenal pace, with global valuations reaching $104 billion and over 207 ...
Chupps and INTO Creative reimagine sustainability with a bold, human-centric ad campaign
Mumbai: Chupps Footwear, in collaboration with INTO Creative, has unveiled a powerful and deeply human campaign that challenges conventional narratives ...
